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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

361 Shopify Surfwear Stores: Stats & Market Data (2026)

361 active Shopify stores fall into the Surfwear segment, with 63 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Arts & Entertainment. 78% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

78%
Social media
12%
Meta ads
48%
Contact info
Total Stores
361
Active Shopify stores
New (30d)
63
Newly added in the last 30 days
Avg. Products
444
Among 357 stores with catalog data
Avg. Price
$86
Among 356 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

42 21 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

63 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 33%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 23 · 6%
10-49 116 · 32%
50-199 109 · 31%
200-999 66 · 18%
1k-4.9k 39 · 11%
5k+ 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Sporting Goods
3% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Beauty & Cosmetics
1% coverage
Jewelry & Watches
1% coverage
Toys & Games
1% coverage
Animals & Pet Supplies 1 Antiques & Collectibles 1 Books & Literature 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 444 because some stores carry much larger inventories. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 20 · 6%
$25-$49 157 · 44%
$50-$99 122 · 34%
$100-$199 29 · 8%
$200-$499 19 · 5%
$500+ 9 · 3%
Store currencies
USD 149 EUR 73 AUD 57 GBP 18 BRL 11 MXN 7 NZD 6 CAD 5

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $86 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (73%), Facebook (59%), TikTok (24%).

Instagram
73%
Facebook
59%
TikTok
24%
YouTube
23%
Pinterest
8%
Twitter / X
8%
LinkedIn
3%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 12% run Meta ads. That's 19 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (41%), Google Tag Manager (11%), Google Ads (5%).

Google Analytics
41%
Google Tag Manager
11%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Prestige, Symmetry.

Dawn 24% Prestige 5% Symmetry 5% Debut 4% Horizon 4% Venture 3% Ride 3% Broadcast 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

4,671 products $71 avg 4 ads
Apparel & Accessories surfwear casual clothing Klaviyo: Email Marketing & SMS
629 products $47 avg 6 ads
Apparel & Accessories surfwear lifestyle clothing Hextom: Countdown Timer Bar Pop Convert ‑ Pop Ups, Banners
199 products $38 avg 5 ads
Apparel & Accessories surfwear boardshorts Unlimited Bundles & Discounts
61 products $46 avg 2 ads
Apparel & Accessories ocean-inspired swimwear Judge.me Product Reviews App
40 products $52 avg 11 ads
Apparel & Accessories surfwear swimwear Klaviyo: Email Marketing & SMS
971 products $62 avg 1 ads
Apparel & Accessories Beauty & Cosmetics Animals & Pet Supplies surfwear water gear Afterpay On‑Site Messaging Attentive: AI‑led Email &SMS
1,625 products $48 avg
Apparel & Accessories surfwear women clothing
98 products $230 avg
Apparel & Accessories surfwear wetsuits
370 products $30 avg
Apparel & Accessories surfwear beachwear
36 products $45 avg
Apparel & Accessories hawaiian clothing surfwear Klaviyo: Email Marketing & SMS
131 products $76 avg 31 ads
Apparel & Accessories swimwear surfwear UpPromote Affiliate Marketing Firework Shoppable Video & UGC
Waterman and Son United States
35 products $32 avg
Apparel & Accessories surfwear casual clothing Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Surfwear stores are there?

We currently track 361 active Shopify stores in the Surfwear segment.

Are Shopify Surfwear stores growing?

Yes. In the last 30 days, 63 new stores were indexed in the Surfwear segment, showing a 17% monthly growth rate.

What is the average product price in Shopify Surfwear stores?

Among stores with pricing data, the average listed price is about $86, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Surfwear stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.