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Topic
Updated Apr 27, 2026
Shopify

2,522 Shopify Wigs Stores: Stats & Market Data (2026)

2,522 active Shopify stores fall into the Wigs segment, with 269 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $200-$499 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Arts & Entertainment. 64% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

64%
Social media
3%
Meta ads
51%
Contact info
Total Stores
2,522
Active Shopify stores
New (30d)
269
Newly added in the last 30 days
Avg. Products
234
Among 2,503 stores with catalog data
Avg. Price
$316
Among 2,493 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

263 131 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

269 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 300 · 12%
10-49 1,165 · 47%
50-199 632 · 25%
200-999 295 · 12%
1k-4.9k 96 · 4%
5k+ 15 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
62% coverage
Beauty & Cosmetics
39% coverage
Arts & Entertainment
1% coverage
Adult
0% coverage
Jewelry & Watches
0% coverage
Toys & Games
0% coverage
Celebrations & Gifts 7 Home & Garden 6 Books & Literature 4 Health 3 Education & Courses 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 234 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 110 · 4%
$25-$49 145 · 6%
$50-$99 229 · 9%
$100-$199 638 · 26%
$200-$499 1,104 · 44%
$500+ 267 · 11%
Store currencies
USD 1,886 GBP 190 EUR 150 CAD 107 AUD 39 ZAR 39 INR 23 AED 10

Among stores with pricing data, prices skew higher — the most common range is $200-$499, and the average listed price is $316. That's above the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Loox ‑ Product Reviews App.

Social media platforms

Instagram (60%), Facebook (39%), TikTok (23%).

Instagram
60%
Facebook
39%
TikTok
23%
YouTube
17%
Pinterest
9%
Twitter / X
9%
LinkedIn
1%

Social media adoption is strong at 64%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (5%), Google Ads (3%).

Google Analytics
21%
Google Tag Manager
5%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Ella.

Dawn 29% Debut 7% Ella 7% Horizon 4% Impulse 4% Sense 3% Prestige 2% Refresh 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,319 products $131 avg 110 ads
Beauty & Cosmetics hair extensions perruques
2,375 products $369 avg 26 ads
Beauty & Cosmetics wigs hairpieces Stamped Reviews & Loyalty
296 products $281 avg 1 ads
Apparel & Accessories wigs hair toppers
155 products $136 avg 3 ads
Apparel & Accessories hair extensions wigs
303 products $245 avg 2 ads
Apparel & Accessories wigs human hair
Nigerian China United States
853 products $6 avg 26 ads
Apparel & Accessories human hair bundles lace closure
513 products $251 avg 30 ads
Apparel & Accessories hair extensions wigs
78 products $19 avg 1 ads
Apparel & Accessories wigs hair accessories
2,348 products $119 avg 3 ads
Apparel & Accessories hair extensions wigs
egtmeye United States
7 products $3 avg 1 ads
Beauty & Cosmetics hair accessories hair bands
19 products $20 avg 18 ads
Beauty & Cosmetics hair extensions wigs Klaviyo: Email Marketing & SMS Hextom: Quick Announcement Bar
60 products $270 avg 1 ads
Apparel & Accessories hair extensions wigs

Want the full dataset?

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FAQ

How many Shopify Wigs stores are there?

We currently track 2,522 active Shopify stores in the Wigs segment.

Are Shopify Wigs stores growing?

Yes. In the last 30 days, 269 new stores were indexed in the Wigs segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Wigs stores?

Among stores with pricing data, the average listed price is about $316, with the most common pricing band at $200-$499.

What apps are most popular for Shopify Wigs stores?

The top apps are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.