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Wix country analytics
Country
Updated June 8, 2026
Wix

255 Wix Stores in Estonia: Stats & Trends (2026)

We track 255 active Wix stores in Estonia, with 84 newly added in the last 30 days (33% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Food & Beverages, Home & Garden. 74% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

74%
Social media
1%
Meta ads
77%
Contact info
Total Stores
255
Active Wix stores
New (30d)
84
Newly added in the last 30 days
Avg. Products
112
Among 255 stores with catalog data
Avg. Price
$1,304
Among 126 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

83 41 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

84 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 98 · 38%
10-49 101 · 40%
50-199 31 · 12%
200-999 20 · 8%
1k-4.9k 4 · 2%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
9% coverage
Food & Beverages
6% coverage
Home & Garden
6% coverage
Arts & Entertainment
5% coverage
Beauty & Cosmetics
4% coverage
Health
4% coverage
Education & Courses
4% coverage
Hardware
4% coverage
Jewelry & Watches
4% coverage
Baby & Kids
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 112 because some stores carry much larger inventories. That's larger than the Wix average of 73. The most popular store categories in this market are Apparel & Accessories, Food & Beverages, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 25 · 20%
$25-$49 30 · 24%
$50-$99 30 · 24%
$100-$199 7 · 6%
$200-$499 16 · 13%
$500+ 18 · 14%
Store currencies
EUR 214 USD 13 GBP 2 PHP 1 XAF 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $1,304 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Facebook (65%), Instagram (61%), LinkedIn (15%).

Facebook
65%
Instagram
61%
LinkedIn
15%
YouTube
13%
TikTok
12%
Twitter / X
9%
Pinterest
5%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 1% run Meta ads. That's 10 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (4%), Google Ads (2%).

Google Analytics
5%
Google Tag Manager
4%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

637 products $31 avg
Travel travel blogs food blogs
203 products $78 avg
Home & Garden porcelain dinnerware crystal products
47 products $9 avg
Beauty & Cosmetics gel nail polish non-toxic nails
18 products $1582 avg
Hardware plumbing supplies heating systems
17 products $25 avg
Education & Courses coaching leadership training
12 products $66 avg
5 products $25 avg
Health personal coaching health and wellness
542 products $65 avg
Apparel & Accessories clothing fashion
3,368 products $1090 avg
Electronics security cameras video surveillance
210 products $6076 avg
Hardware industrial spare parts abb motor components

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FAQ

How many Wix stores are in Estonia?

Our database tracks 255 active Wix stores in Estonia.

How fast is the Estonia Wix market growing?

In the past 30 days, 84 new Wix stores were indexed in Estonia, reflecting a 33% monthly growth rate.

What is the average catalog size for Estonia Wix stores?

Among Wix stores in Estonia with catalog data, the average is about 112 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.