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Wix country analytics
Country
Updated May 18, 2026
Wix

198 Wix Stores in Estonia: Stats & Trends (2026)

We track 198 active Wix stores in Estonia, with 70 newly added in the last 30 days (35% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Food & Beverages, Home & Garden. 79% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

79%
Social media
3%
Meta ads
78%
Contact info
Total Stores
198
Active Wix stores
New (30d)
70
Newly added in the last 30 days
Avg. Products
114
Among 197 stores with catalog data
Avg. Price
$1,549
Among 105 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

43 21 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

70 new stores were added in the past 30 days — 35% of the total, making this one of the fastest-growing areas on the platform. This is above the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 68 · 35%
10-49 86 · 44%
50-199 23 · 12%
200-999 16 · 8%
1k-4.9k 3 · 2%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
11% coverage
Food & Beverages
8% coverage
Home & Garden
7% coverage
Arts & Entertainment
6% coverage
Health
6% coverage
Education & Courses
6% coverage
Beauty & Cosmetics
5% coverage
Hardware
4% coverage
Jewelry & Watches
4% coverage
Baby & Kids
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 114 because some stores carry much larger inventories. That's larger than the Wix average of 78. The most popular store categories in this market are Apparel & Accessories, Food & Beverages, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 25 · 24%
$25-$49 20 · 19%
$50-$99 24 · 23%
$100-$199 11 · 10%
$200-$499 12 · 11%
$500+ 13 · 12%
Store currencies
EUR 166 USD 12 GBP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $1,549 because some stores price much higher, pulling it up. That's above the Wix average of $366.

Social media platforms

Facebook (68%), Instagram (68%), LinkedIn (16%).

Facebook
68%
Instagram
68%
LinkedIn
16%
TikTok
14%
YouTube
14%
Twitter / X
9%
Pinterest
5%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 3% run Meta ads. That's 11 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (7%), Google Tag Manager (7%), Google Ads (2%).

Google Analytics
7%
Google Tag Manager
7%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

40 products $46 avg
Celebrations & Gifts supporters group south africa
32 products $48 avg
Food & Beverages estonian brandy craft spirits
47 products $9 avg
Beauty & Cosmetics gel nail polish non-toxic nail polish
33 products $81 avg
Jewelry & Watches estonian design jewelry handmade silver jewelry
18 products $14 avg
Food & Beverages online food store macarons
88 products $115 avg
Apparel & Accessories outerwear coats
637 products $31 avg
Travel travel blogs food blogs
20 products $104 avg
Home & Garden floor cushion home decor
47 products $9 avg
Beauty & Cosmetics gel nail polish non-toxic nails
76 products $35 avg
Adult role play costumes luxury costumes
439 products $55 avg
Antiques & Collectibles vintage home decor antique furniture

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FAQ

How many Wix stores are in Estonia?

Our database tracks 198 active Wix stores in Estonia.

How fast is the Estonia Wix market growing?

In the past 30 days, 70 new Wix stores were indexed in Estonia, reflecting a 35% monthly growth rate.

What is the average catalog size for Estonia Wix stores?

Among Wix stores in Estonia with catalog data, the average is about 114 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.