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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

171 Wix Baby gear Stores: Stats & Market Data (2026)

171 active Wix stores fall into the Baby gear segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Baby & Kids, Apparel & Accessories, Home & Garden. 84% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

84%
Social media
2%
Meta ads
98%
Contact info
Total Stores
171
Active Wix stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
146
Among 151 stores with catalog data
Avg. Price
$335
Among 129 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

14 new stores were added in the past 30 days (8% of the total), showing steady growth. This is above the Wix average of 4%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 36 · 24%
10-49 58 · 38%
50-199 30 · 20%
200-999 22 · 15%
1k-4.9k 5 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Baby & Kids
92% coverage
Apparel & Accessories
4% coverage
Home & Garden
4% coverage
Celebrations & Gifts
1% coverage
Toys & Games
1% coverage
Arts & Entertainment
1% coverage
Beauty & Cosmetics
1% coverage
Sporting Goods
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 146 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, Brazil, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 52 · 40%
$25-$49 36 · 28%
$50-$99 19 · 15%
$100-$199 12 · 9%
$200-$499 8 · 6%
$500+ 2 · 2%
Store currencies
USD 58 EUR 30 CAD 10 BRL 9 GBP 8 AUD 6 ARS 5 MXN 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $335 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (73%), Facebook (63%), TikTok (16%).

Instagram
73%
Facebook
63%
TikTok
16%
Pinterest
10%
YouTube
9%
LinkedIn
6%
Twitter / X
5%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 2% run Meta ads. That's 7 percentage points above the Wix average of 77%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (4%), Facebook Pixel (2%).

Google Analytics
4%
Google Tag Manager
4%
Facebook Pixel
2%
Google Ads
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

23 products $48 avg 1 ads
Home & Garden baby gear rental
30 products $21 avg 2 ads
Home & Garden childrens-dining sustainable-kitchenware
6 products $15 avg
Baby & Kids baby products children's clothing
62 products $42 avg
Home & Garden baby-products baby-gear
96 products $28 avg
Baby & Kids baby products newborn essentials
209 products $16 avg
Baby & Kids baby clothing
442 products $101 avg 1 ads
Baby & Kids baby products maternity
24 products $352 avg
Baby & Kids baby gear strollers
235 products $83 avg
Baby & Kids Home & Garden Celebrations & Gifts maternity baby-gear
12 products $11 avg
Baby & Kids baby products children's clothing
94 products $64 avg
Apparel & Accessories baby-clothing kids-swimwear

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FAQ

How many Wix Baby gear stores are there?

We currently track 171 active Wix stores in the Baby gear segment.

Are Wix Baby gear stores growing?

Yes. In the last 30 days, 14 new stores were indexed in the Baby gear segment, showing a 8% monthly growth rate.

What is the average product price in Wix Baby gear stores?

Among stores with pricing data, the average listed price is about $335, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.