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Topic
Updated Apr 6, 2026
WooCommerce

2,954 WooCommerce Coaching Stores: Stats & Market Data (2026)

2,954 active WooCommerce stores fall into the Coaching segment, with 93 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Education & Courses, Health, Books & Literature. 78% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

78%
Social media
2%
Meta ads
64%
Contact info
Total Stores
2,954
Active WooCommerce stores
New (30d)
93
Newly added in the last 30 days
Avg. Products
31
Among 2,948 stores with catalog data
Avg. Price
$433
Among 2,837 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

85 42 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

93 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,605 · 54%
10-49 1,058 · 36%
50-199 235 · 8%
200-999 44 · 1%
1k-4.9k 4 · 0%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
87% coverage
Health
4% coverage
Books & Literature
3% coverage
Business & Industrial
2% coverage
Arts & Entertainment
2% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Beauty & Cosmetics
1% coverage
Software
1% coverage
Sporting Goods 11 Home & Garden 10

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 31 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Poland, United Kingdom, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 479 · 17%
$25-$49 371 · 13%
$50-$99 555 · 20%
$100-$199 496 · 17%
$200-$499 478 · 17%
$500+ 458 · 16%
Store currencies
USD 1,355 EUR 705 GBP 192 PLN 96 CAD 79 AUD 73 INR 63 RON 27

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $433. That's above the WooCommerce average of $403.

Social media platforms

Facebook (66%), Instagram (59%), YouTube (32%).

Facebook
66%
Instagram
59%
YouTube
32%
LinkedIn
30%
Twitter / X
20%
TikTok
10%
Pinterest
3%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 2% run Meta ads. That's 10 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (34%), Facebook Pixel (17%), Google Tag Manager (16%).

Google Analytics
34%
Facebook Pixel
17%
Google Tag Manager
16%
Google Ads
6%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

5 products $95 avg 2 ads
Health coaching fitness
71 products $329 avg 5 ads
Sporting Goods Education & Courses Celebrations & Gifts sports store training
15 products $44 avg 1 ads
Education & Courses digital marketing coaching
Home - Indonesia
14 products $15 avg 1 ads
Education & Courses fitness coaching
9 products $137 avg 1 ads
Education & Courses coaching therapy
5 products $349 avg
Education & Courses coaching leadership
11 products $32 avg
Education & Courses personal development coaching
5 products $104 avg
Education & Courses learning training
19 products $78 avg
Education & Courses fitness training
954 products $60 avg
Education & Courses training coaching
9 products $101 avg
Education & Courses coaching fitness plan

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FAQ

How many WooCommerce Coaching stores are there?

We currently track 2,954 active WooCommerce stores in the Coaching segment.

Are WooCommerce Coaching stores growing?

Yes. In the last 30 days, 93 new stores were indexed in the Coaching segment, showing a 3% monthly growth rate.

What is the average product price in WooCommerce Coaching stores?

Among stores with pricing data, the average listed price is about $433, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.