12.7K Shopify Stores Using Yotpo: Email Marketing & SMS: Usage Stats & Trends (2026)
12,738 Shopify stores currently use Yotpo: Email Marketing & SMS, with 1,454 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 75% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,454 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 20%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 642 because some stores carry much larger inventories. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $154 because some stores price much higher, pulling it up. That's below the Shopify average of $221.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (51%), Google Tag Manager (16%), Google Ads (7%).
Popular themes
The most used are Dawn, Prestige, Impulse.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
CartBot: Gift with purchase
Omnisend Email Marketing & SMS
EComposer Landing Page Builder
GemPages Landing Page Builder
Attentive: AI‑led Email &SMS
Helium Customer Fields
Kaching Bundles App & Upsells
Bundler ‑ Product Bundles App
Hextom: Countdown Timer Bar
GSC Countdown Timer Bar
AdRoll Marketing & Advertising
UpPromote Affiliate Marketing
Gorgias: AI, Helpdesk & Chat
Klaviyo: Email Marketing & SMS
Afterpay On‑Site Messaging
Judge.me Product Reviews App
Afterpay On‑Site Messaging
Currency Converter Bear
Afterpay On‑Site Messaging
Avada AI SEO Suite Optimizer
UpPromote Affiliate Marketing
AfterShip Email Marketing,SMS
Simprosys Google Shopping Feed
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify stores currently use Yotpo: Email Marketing & SMS?
Our database tracks 12,738 active Shopify stores using Yotpo: Email Marketing & SMS.
How fast is Yotpo: Email Marketing & SMS adoption growing?
In the last 30 days, 1,454 new stores were found using Yotpo: Email Marketing & SMS, showing a 11% monthly growth in adoption.
What is the average catalog size for stores using Yotpo: Email Marketing & SMS?
Among Shopify stores using Yotpo: Email Marketing & SMS with catalog data, the average is around 642 products, with most falling in the 10-49 range.
What other apps do Yotpo: Email Marketing & SMS users typically install?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (71%), Facebook (52%), TikTok (35%).
Social media engagement is exceptionally high: 75% of stores maintain social profiles and 13% run Meta ads. That's 16 percentage points above the Shopify average of 59%.