357 Shopify Stores Using Yotpo: Email Marketing & SMS: Usage Stats & Trends (2026)
357 Shopify stores currently use Yotpo: Email Marketing & SMS, with 166 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 68% maintain social media profiles — Instagram leads — and 25% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
166 new stores were added in the past 30 days — 46% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 23%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 582 because some stores carry much larger inventories. That's larger than the Shopify average of 443. The strongest country concentrations are United States, India, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $154 because some stores price much higher, pulling it up. That's below the Shopify average of $214.
Popular apps
The most popular are Trustpilot Reviews, UpPromote Affiliate Marketing, Postscript SMS Marketing.
Marketing & analytics tools
Google Analytics (39%), Google Tag Manager (18%), Google Ads (6%).
Popular themes
The most used are Dawn, Refresh, Concept.
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How many Shopify stores currently use Yotpo: Email Marketing & SMS?
Our database tracks 357 active Shopify stores using Yotpo: Email Marketing & SMS.
How fast is Yotpo: Email Marketing & SMS adoption growing?
In the last 30 days, 166 new stores were found using Yotpo: Email Marketing & SMS, showing a 46% monthly growth in adoption.
What is the average catalog size for stores using Yotpo: Email Marketing & SMS?
Among Shopify stores using Yotpo: Email Marketing & SMS with catalog data, the average is around 582 products, with most falling in the 10-49 range.
What other apps do Yotpo: Email Marketing & SMS users typically install?
The top apps are Trustpilot Reviews, UpPromote Affiliate Marketing, Postscript SMS Marketing. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (64%), Facebook (46%), TikTok (35%).
Social media adoption is strong at 68%, and 25% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 60%.