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Updated May 4, 2026
Shopify

357 Shopify Stores Using Yotpo: Email Marketing & SMS: Usage Stats & Trends (2026)

357 Shopify stores currently use Yotpo: Email Marketing & SMS, with 166 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 68% maintain social media profiles — Instagram leads — and 25% run Meta ad campaigns.

68%
Social media
25%
Meta ads
61%
Contact info
Total Stores
357
Active Shopify stores
New (30d)
166
Newly added in the last 30 days
Avg. Products
582
Among 355 stores with catalog data
Avg. Price
$154
Among 353 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

113 56 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

166 new stores were added in the past 30 days — 46% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 64 · 18%
10-49 96 · 27%
50-199 82 · 23%
200-999 77 · 22%
1k-4.9k 29 · 8%
5k+ 7 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
28% coverage
Beauty & Cosmetics
11% coverage
Home & Garden
10% coverage
Health
8% coverage
Food & Beverages
7% coverage
Jewelry & Watches
5% coverage
Celebrations & Gifts
3% coverage
Electronics
3% coverage
Toys & Games
3% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 582 because some stores carry much larger inventories. That's larger than the Shopify average of 443. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 91 · 26%
$25-$49 104 · 29%
$50-$99 79 · 22%
$100-$199 45 · 13%
$200-$499 20 · 6%
$500+ 14 · 4%
Store currencies
USD 180 EUR 54 AUD 32 INR 28 GBP 21 CAD 7 EGP 4 RON 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $154 because some stores price much higher, pulling it up. That's below the Shopify average of $214.

Popular apps

The most popular are Trustpilot Reviews, UpPromote Affiliate Marketing, Postscript SMS Marketing.

Social media platforms

Instagram (64%), Facebook (46%), TikTok (35%).

Instagram
64%
Facebook
46%
TikTok
35%
YouTube
26%
Twitter / X
12%
Pinterest
10%
LinkedIn
7%

Social media adoption is strong at 68%, and 25% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 60%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (18%), Google Ads (6%).

Google Analytics
39%
Google Tag Manager
18%
Google Ads
6%
Facebook Pixel
4%
TikTok Pixel
1%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Refresh, Concept.

Dawn 25% Refresh 4% Concept 4% Prestige 4% Sense 4% Shrine Pro 3% Impact 3% Impulse 3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

273 products $46 avg 3 ads
Apparel & Accessories footwear shoes RecoverMyCart Tabs Studio
173 products $23 avg 3 ads
Beauty & Cosmetics self tan suncare Klaviyo: Email Marketing & SMS Quiz Kit: Product Quiz Maker
97 products $181 avg 1,099 ads
Beauty & Cosmetics stem cell skincare professional skincare Stamped Reviews & Loyalty ShareASale
39 products $81 avg 176 ads
Health super blends functional foods Awin ‑ Affiliate Marketing Bundler ‑ Product Bundles App
Ovwiss France
218 products $46 avg 5 ads
Apparel & Accessories clothing store men's fashion Yotpo: Email Marketing & SMS
1,974 products $1803 avg 323 ads
Jewelry & Watches diamond jewelry gold jewelry Infinite Product Options Yotpo: Email Marketing & SMS
YD OFFICIAL BRAND United States
279 products $20 avg 19 ads
Hardware paint color samples green paint swatches Bundler ‑ Product Bundles App Seal Subscriptions App
90 products $32 avg 44 ads
Beauty & Cosmetics organic cosmetics natural skincare Brevo PushOwl: Email,Push,SMS Yotpo: Email Marketing & SMS
796 products $228 avg 2 ads
Apparel & Accessories dress store women's fashion Awin ‑ Affiliate Marketing Kiwi Size Chart & Recommender
17 products $42 avg 1 ads
Beauty & Cosmetics health beauty Snapchat Ads Yotpo: Email Marketing & SMS
12 products $38 avg 11 ads
Health gift card stress relief Bundler ‑ Product Bundles App Seal Subscriptions App
27 products $120 avg 3 ads
Home & Garden dessert machines kitchen appliances Omnisend Email Marketing & SMS Yotpo: Email Marketing & SMS

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FAQ

How many Shopify stores currently use Yotpo: Email Marketing & SMS?

Our database tracks 357 active Shopify stores using Yotpo: Email Marketing & SMS.

How fast is Yotpo: Email Marketing & SMS adoption growing?

In the last 30 days, 166 new stores were found using Yotpo: Email Marketing & SMS, showing a 46% monthly growth in adoption.

What is the average catalog size for stores using Yotpo: Email Marketing & SMS?

Among Shopify stores using Yotpo: Email Marketing & SMS with catalog data, the average is around 582 products, with most falling in the 10-49 range.

What other apps do Yotpo: Email Marketing & SMS users typically install?

The top apps are Trustpilot Reviews, UpPromote Affiliate Marketing, Postscript SMS Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.