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Topic
Updated Apr 27, 2026
Shopify

216 Shopify Beauty products online Stores: Stats & Market Data (2026)

216 active Shopify stores fall into the Beauty products online segment, with 38 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 60% maintain social media profiles — Instagram leads — and 17% run Meta ad campaigns.

60%
Social media
17%
Meta ads
62%
Contact info
Total Stores
216
Active Shopify stores
New (30d)
38
Newly added in the last 30 days
Avg. Products
1,158
Among 209 stores with catalog data
Avg. Price
$88
Among 205 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

38 19 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

38 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 44 · 21%
10-49 75 · 36%
50-199 33 · 16%
200-999 35 · 17%
1k-4.9k 9 · 4%
5k+ 13 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
99% coverage
Apparel & Accessories
5% coverage
Home & Garden
5% coverage
Health
4% coverage
Baby & Kids
2% coverage
Food & Beverages
2% coverage
Electronics
1% coverage
Celebrations & Gifts
1% coverage
Adult 1 Books & Literature 1 Toys & Games 1 Vehicles & Parts 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,158 because some stores carry much larger inventories. That's larger than the Shopify average of 446. The strongest country concentrations are United States, India, Pakistan.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 97 · 47%
$25-$49 65 · 32%
$50-$99 29 · 14%
$100-$199 9 · 4%
$200-$499 2 · 1%
$500+ 3 · 1%
Store currencies
USD 60 EUR 31 INR 24 PKR 12 GBP 11 CAD 8 JPY 8 AUD 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $88 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Bundler ‑ Product Bundles App, Loox ‑ Product Reviews App, Pop Convert ‑ Pop Ups, Banners.

Social media platforms

Instagram (54%), Facebook (49%), TikTok (16%).

Instagram
54%
Facebook
49%
TikTok
16%
YouTube
14%
Twitter / X
11%
Pinterest
4%
LinkedIn
3%

Social media adoption is strong at 60%, and 17% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (14%), Google Ads (5%).

Google Analytics
34%
Google Tag Manager
14%
Google Ads
5%
Facebook Pixel
4%
TikTok Pixel
3%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 17% Sense 5% Horizon 4% Refresh 4% Prestige 3% Be Yours 2% Beauty 2% Kalles 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,129 products $7 avg 8 ads
Beauty & Cosmetics online beauty store makeup skincare shop
260 products $8 avg 14 ads
Beauty & Cosmetics skincare online hair care products
buzz-today.com United Arab Emirates
7 products $29 avg 4 ads
Beauty & Cosmetics Health dark spot cream nail fungus treatment
139 products $29 avg 2 ads
Beauty & Cosmetics skin care products beauty products online
423 products $29 avg 1 ads
Beauty & Cosmetics eyeshadow palette makeup store pakistan Bundler ‑ Product Bundles App
25 products $86 avg
Beauty & Cosmetics beauty skincare store cosmetics shop
19 products $62 avg
Beauty & Cosmetics cbd skincare beauty products online Pop Convert ‑ Pop Ups, Banners
54 products $23 avg
Beauty & Cosmetics haircare products beauty products online Hextom: Free Shipping Bar Loox ‑ Product Reviews App
23 products $9 avg 1 ads
Beauty & Cosmetics hair care store skin care products Bundler ‑ Product Bundles App
320 products $6 avg
Beauty & Cosmetics manicure products professional beauty store Fera Product Reviews App
Order Fastly United States
114 products $83 avg
Apparel & Accessories Beauty & Cosmetics Toys & Games fast shipping clothing beauty products online UpPromote Affiliate Marketing
616 products $24 avg
Beauty & Cosmetics beauty products online skincare store

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FAQ

How many Shopify Beauty products online stores are there?

We currently track 216 active Shopify stores in the Beauty products online segment.

Are Shopify Beauty products online stores growing?

Yes. In the last 30 days, 38 new stores were indexed in the Beauty products online segment, showing a 18% monthly growth rate.

What is the average product price in Shopify Beauty products online stores?

Among stores with pricing data, the average listed price is about $88, with the most common pricing band at Under $25.

What apps are most popular for Shopify Beauty products online stores?

The top apps are Bundler ‑ Product Bundles App, Loox ‑ Product Reviews App, Pop Convert ‑ Pop Ups, Banners. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.