275 Shopify Beauty products online Stores: Stats & Market Data (2026)
275 active Shopify stores fall into the Beauty products online segment, with 66 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 57% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
66 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 28%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Adult 1Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,006 because some stores carry much larger inventories. That's larger than the Shopify average of 435. The strongest country concentrations are United States, India, Colombia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $76 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (15%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Hextom: Free Shipping Bar
Loox ‑ Product Reviews App
Blockify Fraud Filter, Blocker
SEOWILL ‑ 404 Link Redirect
UpPromote Affiliate Marketing
B: WhatsApp Chat, Abandon Cart
UpPromote Affiliate Marketing
Avada AI SEO Suite Optimizer
File Upload & Image ‑ Uploadly
Judge.me Product Reviews App
Releasit COD Form & Upsells
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Kaching Bundles App & Upsells
Klaviyo: Email Marketing & SMS
Hextom: Countdown Timer Bar
Judge.me Product Reviews App
Cozy AntiTheft
Releasit COD Form & Upsells
BUCKS Currency Converter PRO++
Hextom: Countdown Timer Bar
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Start Free TrialFAQ
How many Shopify Beauty products online stores are there?
We currently track 275 active Shopify stores in the Beauty products online segment.
Are Shopify Beauty products online stores growing?
Yes. In the last 30 days, 66 new stores were indexed in the Beauty products online segment, showing a 24% monthly growth rate.
What is the average product price in Shopify Beauty products online stores?
Among stores with pricing data, the average listed price is about $76, with the most common pricing band at Under $25.
What apps are most popular for Shopify Beauty products online stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (52%), Facebook (45%), TikTok (18%).
Social media adoption is strong at 57%, and 11% of stores run Meta ad campaigns.