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Topic
Updated Apr 27, 2026
Shopify

91 Shopify Cruelty-free products Stores: Stats & Market Data (2026)

91 active Shopify stores fall into the Cruelty-free products segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 75% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

75%
Social media
3%
Meta ads
58%
Contact info
Total Stores
91
Active Shopify stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
138
Among 90 stores with catalog data
Avg. Price
$34
Among 90 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 17 · 19%
10-49 50 · 56%
50-199 21 · 23%
200-999 1 · 1%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
95% coverage
Apparel & Accessories
3% coverage
Home & Garden
3% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 138 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 46 · 51%
$25-$49 29 · 32%
$50-$99 11 · 12%
$100-$199 2 · 2%
$200-$499 2 · 2%
Store currencies
USD 42 CAD 10 GBP 10 EUR 7 INR 7 AUD 5 TRY 3 AED 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $34 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (74%), Facebook (59%), TikTok (29%).

Instagram
74%
Facebook
59%
TikTok
29%
YouTube
19%
Pinterest
9%
LinkedIn
8%
Twitter / X
5%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 3% run Meta ads. That's 14 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (47%), Google Tag Manager (20%), Google Ads (8%).

Google Analytics
47%
Google Tag Manager
20%
Google Ads
8%
Facebook Pixel
7%

Popular themes

The most used are Dawn, Prestige, Debut.

Dawn 20% Prestige 7% Debut 5% Palo Alto 5% Sense 5% Impulse 4% Broadcast 2% Brooklyn 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

27 products $40 avg 11 ads
Beauty & Cosmetics organic skincare cruelty-free products Rebuy Personalization Engine
7 products $33 avg
Beauty & Cosmetics natural skincare vegan beauty
49 products $37 avg
Beauty & Cosmetics vegan skincare cruelty-free products Hulk Contact Form Builder Rebuy Personalization Engine
83 products $20 avg
Beauty & Cosmetics natural skincare handmade soap
7 products $32 avg 1 ads
Beauty & Cosmetics natural skincare plant-based beauty
13 products $21 avg
Beauty & Cosmetics cbd skincare organic beauty UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
58 products $18 avg
Beauty & Cosmetics vegan skincare natural cosmetics Avada AI SEO Suite Optimizer
114 products $17 avg
Beauty & Cosmetics sustainable beauty natural skincare RecoverMyCart Smile: Loyalty Program Rewards
12 products $79 avg
Beauty & Cosmetics vegan skincare cruelty-free products
12 products $31 avg
Beauty & Cosmetics organic personal care vegan skincare Privy ‑ Email, SMS & Pop Ups
50 products $27 avg
Beauty & Cosmetics organic skincare natural skincare UpPromote Affiliate Marketing
60 products $5 avg
Beauty & Cosmetics natural skincare toxin-free beauty

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FAQ

How many Shopify Cruelty-free products stores are there?

We currently track 91 active Shopify stores in the Cruelty-free products segment.

Are Shopify Cruelty-free products stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Cruelty-free products segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Cruelty-free products stores?

Among stores with pricing data, the average listed price is about $34, with the most common pricing band at Under $25.

What apps are most popular for Shopify Cruelty-free products stores?

The top apps are Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.