1,220 Shopify Cruelty-free Stores: Stats & Market Data (2026)
1,220 active Shopify stores fall into the Cruelty-free segment, with 77 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 84% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
77 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Baby & Kids 5 Arts & Entertainment 3 Books & Literature 3Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 145 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $36 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (49%), Google Tag Manager (15%), Google Ads (6%).
Popular themes
The most used are Dawn, Debut, Prestige.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Attentive: AI‑led Email &SMS
EG Auto Add to Cart Free Gift
Klaviyo: Email Marketing & SMS
Okendo: Reviews & Loyalty
UpPromote Affiliate Marketing
Powerful Contact Form Builder
UpPromote Affiliate Marketing
BUCKS Currency Converter PRO++
Judge.me Product Reviews App
Upsell & Cross Sell — Selleasy
EG Auto Add to Cart Free Gift
Judge.me Product Reviews App
UpPromote Affiliate Marketing
EcomRise: Upsell & Bundles
Klaviyo: Email Marketing & SMS
Orderify ‑ Order Edit Cancel
Bundler ‑ Product Bundles App
Instafeed ‑ Instagram Feed
Shopify Inbox
Judge.me Product Reviews App
Shopify Inbox
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Cruelty-free stores are there?
We currently track 1,220 active Shopify stores in the Cruelty-free segment.
Are Shopify Cruelty-free stores growing?
Yes. In the last 30 days, 77 new stores were indexed in the Cruelty-free segment, showing a 6% monthly growth rate.
What is the average product price in Shopify Cruelty-free stores?
Among stores with pricing data, the average listed price is about $36, with the most common pricing band at Under $25.
What apps are most popular for Shopify Cruelty-free stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (81%), Facebook (65%), TikTok (38%).
Social media engagement is exceptionally high: 84% of stores maintain social profiles and 8% run Meta ads. That's 25 percentage points above the Shopify average of 59%.