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Topic
Updated May 25, 2026
Shopify

182 Shopify Mental wellness Stores: Stats & Market Data (2026)

182 active Shopify stores fall into the Mental wellness segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Health, Education & Courses, Arts & Entertainment. 55% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

55%
Social media
5%
Meta ads
41%
Contact info
Total Stores
182
Active Shopify stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
39
Among 169 stores with catalog data
Avg. Price
$79
Among 165 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

27 13 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

7 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 87 · 51%
10-49 56 · 33%
50-199 20 · 12%
200-999 5 · 3%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
48% coverage
Education & Courses
20% coverage
Arts & Entertainment
11% coverage
Apparel & Accessories
8% coverage
Beauty & Cosmetics
7% coverage
Books & Literature
6% coverage
Home & Garden
4% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
1% coverage
Adult
1% coverage
Electronics
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 39 because some stores carry much larger inventories. That's smaller than the Shopify average of 435. The strongest country concentrations are United States, Argentina, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 58 · 35%
$25-$49 58 · 35%
$50-$99 26 · 16%
$100-$199 13 · 8%
$200-$499 7 · 4%
$500+ 3 · 2%
Store currencies
USD 96 EUR 27 GBP 10 AUD 9 CAD 8 ARS 7 JPY 4 ILS 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $79 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (48%), Facebook (35%), TikTok (14%).

Instagram
48%
Facebook
35%
TikTok
14%
YouTube
13%
Twitter / X
7%
LinkedIn
5%
Pinterest
5%

Social media adoption is strong at 55%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
30%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 25% Horizon 9% Shrine Pro 7% Debut 5% Pipeline 3% Spotlight 3% Craft 3% Motion 3%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

28 products $31 avg 2 ads
Education & Courses mindfulness app meditation Printful: Print on Demand
Pulse of Potential United States
67 products $40 avg 242 ads
Health Home & Garden self care kit guided journal Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
413 products $62 avg 1 ads
Apparel & Accessories clothing fashion Shopify Inbox Judge.me Product Reviews App
19 products $22 avg 14 ads
Books & Literature bestselling author self-help books Blockify Fraud Filter, Blocker Klaviyo: Email Marketing & SMS
11 products $30 avg
Arts & Entertainment sound healing binaural beats
15 products $71 avg
Health Education & Courses sleep wellness supplements Adoric Popup & Email Popups AfterShip Email Marketing,SMS
8 products $23 avg
Beauty & Cosmetics body care skincare Hextom: Free Shipping Bar Judge.me Product Reviews App
25 products $27 avg
Books & Literature Education & Courses mental wellness self-discovery Chatway Live Chat & AI Chatbot GemPages Landing Page Builder
9 products $2 avg
Health mental wellness daily reflections Conversion Bear Trust Badges
Repose United States
11 products $39 avg
Health breathing necklace mental wellness Judge.me Product Reviews App
105 products $55 avg
Beauty & Cosmetics wellness products recovery products
31 products $67 avg
Adult sensual products erotic store BK Reviews

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FAQ

How many Shopify Mental wellness stores are there?

We currently track 182 active Shopify stores in the Mental wellness segment.

Are Shopify Mental wellness stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Mental wellness segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Mental wellness stores?

Among stores with pricing data, the average listed price is about $79, with the most common pricing band at Under $25.

What apps are most popular for Shopify Mental wellness stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.