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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

399 Shopify Subscription box Stores: Stats & Market Data (2026)

399 active Shopify stores fall into the Subscription box segment, with 61 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Celebrations & Gifts, Food & Beverages, Arts & Entertainment. 79% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

79%
Social media
9%
Meta ads
58%
Contact info
Total Stores
399
Active Shopify stores
New (30d)
61
Newly added in the last 30 days
Avg. Products
78
Among 387 stores with catalog data
Avg. Price
$59
Among 391 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

37 18 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

61 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 125 · 32%
10-49 127 · 33%
50-199 101 · 26%
200-999 30 · 8%
1k-4.9k 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
23% coverage
Food & Beverages
18% coverage
Arts & Entertainment
13% coverage
Beauty & Cosmetics
10% coverage
Apparel & Accessories
10% coverage
Toys & Games
8% coverage
Home & Garden
6% coverage
Books & Literature
6% coverage
Education & Courses
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 78 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 131 · 34%
$25-$49 149 · 38%
$50-$99 59 · 15%
$100-$199 34 · 9%
$200-$499 15 · 4%
$500+ 3 · 1%
Store currencies
USD 258 GBP 37 EUR 28 CAD 27 AUD 17 NZD 7 JPY 6 DKK 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $59 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Recharge Subscriptions App.

Social media platforms

Instagram (76%), Facebook (60%), TikTok (22%).

Instagram
76%
Facebook
60%
TikTok
22%
YouTube
21%
Pinterest
17%
Twitter / X
14%
LinkedIn
2%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 9% run Meta ads. That's 20 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (12%), Facebook Pixel (4%).

Google Analytics
40%
Google Tag Manager
12%
Facebook Pixel
4%
Google Ads
4%
Pinterest Pixel
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 24% Debut 10% Horizon 7% Craft 4% Refresh 3% Brooklyn 2% Crave 2% Sense 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

98 products $25 avg 3 ads
Electronics Sporting Goods fishing gear subscription box Addingwell ‑ GTM & DataLayer Avada AI SEO Suite Optimizer
73 products $51 avg 1 ads
Food & Beverages halal meat subscription box
332 products $15 avg 61 ads
tabletop rpgs subscription box RT: Google Fonts, Custom Fonts PageFly Landing Page Builder
45 products $46 avg 11 ads
Electronics Celebrations & Gifts subscription box tech gadgets AdRoll Marketing & Advertising Attentive: AI‑led Email &SMS
98 products $30 avg
Food & Beverages healthy snacks organic snacks UpPromote Affiliate Marketing Seal Subscriptions App
57 products $30 avg
Arts & Entertainment craft kit craft supplies Loox ‑ Product Reviews App
970 products $56 avg
Apparel & Accessories subscription box women's activewear Wyllo Recharge Subscriptions App
7 products $86 avg
Beauty & Cosmetics Food & Beverages wellness subscription box Weglot: AI & Human Translate
Drag Society United States
58 products $18 avg
Celebrations & Gifts subscription box drag queen merchandise UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
26 products $19 avg
Office Supplies business motivation entrepreneur supplies
107 products $14 avg
Home & Garden home fragrance wax melts
26 products $53 avg
Beauty & Cosmetics postpartum care moms Shopify Inbox Judge.me Product Reviews App

Want the full dataset?

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FAQ

How many Shopify Subscription box stores are there?

We currently track 399 active Shopify stores in the Subscription box segment.

Are Shopify Subscription box stores growing?

Yes. In the last 30 days, 61 new stores were indexed in the Subscription box segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Subscription box stores?

Among stores with pricing data, the average listed price is about $59, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Subscription box stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Recharge Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.