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Shopify topic analytics
Topic
Updated June 8, 2026
Shopify

396 Shopify Subscription box Stores: Stats & Market Data (2026)

396 active Shopify stores fall into the Subscription box segment, with 34 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Celebrations & Gifts, Food & Beverages, Arts & Entertainment. 79% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

79%
Social media
10%
Meta ads
59%
Contact info
Total Stores
396
Active Shopify stores
New (30d)
34
Newly added in the last 30 days
Avg. Products
86
Among 387 stores with catalog data
Avg. Price
$55
Among 388 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

40 20 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

34 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 118 · 30%
10-49 129 · 33%
50-199 106 · 27%
200-999 29 · 7%
1k-4.9k 5 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
23% coverage
Food & Beverages
17% coverage
Arts & Entertainment
13% coverage
Beauty & Cosmetics
11% coverage
Apparel & Accessories
10% coverage
Toys & Games
8% coverage
Home & Garden
6% coverage
Books & Literature
6% coverage
Baby & Kids
2% coverage
Education & Courses
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 86 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 132 · 34%
$25-$49 144 · 37%
$50-$99 62 · 16%
$100-$199 34 · 9%
$200-$499 15 · 4%
$500+ 1 · 0%
Store currencies
USD 262 GBP 34 EUR 27 CAD 26 AUD 17 NZD 7 JPY 5 DKK 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $55 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Seal Subscriptions App.

Social media platforms

Instagram (76%), Facebook (61%), TikTok (23%).

Instagram
76%
Facebook
61%
TikTok
23%
YouTube
21%
Pinterest
18%
Twitter / X
14%
LinkedIn
2%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 10% run Meta ads. That's 20 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (13%), Facebook Pixel (4%).

Google Analytics
43%
Google Tag Manager
13%
Facebook Pixel
4%
Google Ads
4%
Pinterest Pixel
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 22% Debut 10% Horizon 7% Craft 4% Refresh 3% Wokiee 2% Brooklyn 2% Crave 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

100 products $20 avg 5 ads
Books & Literature Celebrations & Gifts faith-based christian AdRoll Marketing & Advertising Blockify Fraud Filter, Blocker
13 products $38 avg 1 ads
Arts & Entertainment cross stitch subscription box Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
1,180 products $18 avg 26 ads
Toys & Games Books & Literature quilting patterns subscription box AdRoll Marketing & Advertising UpPromote Affiliate Marketing
117 products $31 avg 43 ads
Celebrations & Gifts self-care box gift box AdRoll Marketing & Advertising Hextom: Countdown Timer Bar
127 products $17 avg 4 ads
Apparel & Accessories graphic t-shirts subscription box Avada AI SEO Suite Optimizer Consentmo GDPR Compliance
7 products $20 avg 1 ads
Celebrations & Gifts teacher appreciation subscription box Infinite Product Options Klaviyo: Email Marketing & SMS
42 products $26 avg 1 ads
Beauty & Cosmetics Celebrations & Gifts selfcare wellness Judge.me Product Reviews App Seal Subscriptions App
14 products $31 avg 1 ads
Arts & Entertainment Health Celebrations & Gifts art journaling healing arts GSC Countdown Timer Bar Instafeed ‑ Instagram Feed
38 products $15 avg 1 ads
Beauty & Cosmetics Celebrations & Gifts subscription box skincare gifts Afterpay On‑Site Messaging Judge.me Product Reviews App
54 products $71 avg 98 ads
Health Beauty & Cosmetics wellness supplements beauty supplements Hulk Contact Form Builder EG Auto Add to Cart Free Gift
87 products $15 avg
Food & Beverages Home & Garden organic vegetables subscription box Yotpo: Product Reviews App
50 products $39 avg
Arts & Entertainment kids craft kits activity kits Afterpay On‑Site Messaging Shopify Inbox

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FAQ

How many Shopify Subscription box stores are there?

We currently track 396 active Shopify stores in the Subscription box segment.

Are Shopify Subscription box stores growing?

Yes. In the last 30 days, 34 new stores were indexed in the Subscription box segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Subscription box stores?

Among stores with pricing data, the average listed price is about $55, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Subscription box stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.