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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

283 Shopify Wig Stores: Stats & Market Data (2026)

283 active Shopify stores fall into the Wig segment, with 36 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $200-$499 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Arts & Entertainment. 58% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

58%
Social media
2%
Meta ads
49%
Contact info
Total Stores
283
Active Shopify stores
New (30d)
36
Newly added in the last 30 days
Avg. Products
151
Among 283 stores with catalog data
Avg. Price
$276
Among 283 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

31 15 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

36 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 46 · 16%
10-49 129 · 46%
50-199 72 · 25%
200-999 30 · 11%
1k-4.9k 3 · 1%
5k+ 3 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
54% coverage
Beauty & Cosmetics
44% coverage
Arts & Entertainment
1% coverage
Adult
1% coverage
Celebrations & Gifts
0% coverage
Toys & Games
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 151 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 11 · 4%
$25-$49 15 · 5%
$50-$99 31 · 11%
$100-$199 69 · 24%
$200-$499 129 · 46%
$500+ 28 · 10%
Store currencies
USD 216 GBP 19 EUR 18 CAD 9 ZAR 8 AUD 3 AED 2 BRL 1

Among stores with pricing data, prices skew higher — the most common range is $200-$499, and the average listed price is $276. That's above the Shopify average of $217.

Popular apps

The most popular are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App.

Social media platforms

Instagram (55%), Facebook (31%), TikTok (22%).

Instagram
55%
Facebook
31%
TikTok
22%
YouTube
13%
Twitter / X
7%
Pinterest
6%
LinkedIn
0%

Social media adoption is strong at 58%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (15%), Google Tag Manager (5%), Facebook Pixel (3%).

Google Analytics
15%
Google Tag Manager
5%
Facebook Pixel
3%
Google Ads
2%
Pinterest Pixel
1%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Debut, Ella.

Dawn 30% Debut 8% Ella 8% Horizon 6% Impulse 5% Atelier 2% Motion 2% Sense 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

263 products $390 avg
Apparel & Accessories wig blonde
42 products $49 avg
Beauty & Cosmetics hair products wig
Pure Raw Hair United States
6 products $187 avg
Apparel & Accessories hair extensions wig
31 products $1562 avg
Beauty & Cosmetics hair extensions beauty course Klaviyo: Email Marketing & SMS Postscript SMS Marketing
10 products $474 avg
Beauty & Cosmetics wig hair extensions Sky Pilot ‑ Digital Downloads
So Silky Hair United States
14 products $328 avg
Apparel & Accessories hair wig Instafeed ‑ Instagram Feed Loox ‑ Product Reviews App
26 products $450 avg
Apparel & Accessories hair wig
American Express United States
89 products $291 avg
Apparel & Accessories hair wig Loox ‑ Product Reviews App PageFly Landing Page Builder
14 products $180 avg
Apparel & Accessories hair extension human hair Shopify Inbox Instafeed ‑ Instagram Feed
Rooted In Grace United States
206 products $364 avg
Beauty & Cosmetics wig wig accessories
177 products $1054 avg
Apparel & Accessories Celebrations & Gifts Toys & Games cosplay costumes custom made O: Chat buttons & Contact Form
331 products $193 avg
Apparel & Accessories hair-extensions wig Hextom: Free Shipping Bar GSC Countdown Timer Bar

Want the full dataset?

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FAQ

How many Shopify Wig stores are there?

We currently track 283 active Shopify stores in the Wig segment.

Are Shopify Wig stores growing?

Yes. In the last 30 days, 36 new stores were indexed in the Wig segment, showing a 13% monthly growth rate.

What is the average product price in Shopify Wig stores?

Among stores with pricing data, the average listed price is about $276, with the most common pricing band at $200-$499.

What apps are most popular for Shopify Wig stores?

The top apps are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.