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Wix country analytics
Country
Updated July 13, 2026
Wix

124 Wix Stores in Ghana: Stats & Trends (2026)

We track 124 active Wix stores in Ghana, with 27 newly added in the last 30 days (22% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
79%
Contact info
Total Stores
124
Active Wix stores
New (30d)
27
Newly added in the last 30 days
Avg. Products
76
Among 117 stores with catalog data
Avg. Price
$821
Among 75 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

22 11 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

27 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 38 · 32%
10-49 34 · 29%
50-199 33 · 28%
200-999 11 · 9%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
14% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
6% coverage
Food & Beverages
6% coverage
Health
6% coverage
Education & Courses
5% coverage
Celebrations & Gifts
4% coverage
Electronics
3% coverage
Arts & Entertainment
2% coverage
Jewelry & Watches
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 76 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 38 · 51%
$25-$49 13 · 17%
$50-$99 10 · 13%
$100-$199 8 · 11%
$500+ 6 · 8%
Store currencies
GHS 101 USD 13 GBP 3 EUR 2 GHC 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $821 because some stores price much higher, pulling it up. That's above the Wix average of $384.

Social media platforms

Instagram (60%), Facebook (35%), TikTok (26%).

Instagram
60%
Facebook
35%
TikTok
26%
Twitter / X
23%
YouTube
20%
LinkedIn
16%
Pinterest
10%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads. That's 19 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Ads (2%), Google Analytics (2%), Google Tag Manager (2%).

Google Ads
2%
Google Analytics
2%
Google Tag Manager
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

28 products $96 avg
Home & Garden Home Decor Kitchenware
1,938 products $30 avg
Food & Beverages Celebrations & Gifts Gifts
60 products $75 avg
Celebrations & Gifts Party Supplies Events
46 products $7 avg
Food & Beverages Food & Beverages
25 products $15 avg
Beauty & Cosmetics
5 products $124 avg
314 products $674 avg
Arts & Entertainment
5 products $7 avg
Health Wellness Health Products
158 products $16 avg
Home & Garden Home Decor
105 products $25 avg
Apparel & Accessories Watches Fashion Accessories
53 products $65 avg
Home & Garden

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FAQ

How many Wix stores are in Ghana?

Our database tracks 124 active Wix stores in Ghana.

How fast is the Ghana Wix market growing?

In the past 30 days, 27 new Wix stores were indexed in Ghana, reflecting a 22% monthly growth rate.

What is the average catalog size for Ghana Wix stores?

Among Wix stores in Ghana with catalog data, the average is about 76 products. The most common catalog size range is 1-9.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.