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Topic
Updated Apr 27, 2026
Shopify

607 Shopify K-beauty Stores: Stats & Market Data (2026)

607 active Shopify stores fall into the K-beauty segment, with 96 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Food & Beverages, Apparel & Accessories. 78% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

78%
Social media
13%
Meta ads
65%
Contact info
Total Stores
607
Active Shopify stores
New (30d)
96
Newly added in the last 30 days
Avg. Products
627
Among 605 stores with catalog data
Avg. Price
$39
Among 600 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

95 47 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

96 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 65 · 11%
10-49 104 · 17%
50-199 176 · 29%
200-999 172 · 28%
1k-4.9k 77 · 13%
5k+ 11 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Food & Beverages
2% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Home & Garden
0% coverage
Toys & Games
0% coverage
Arts & Entertainment 2 Jewelry & Watches 2 Animals & Pet Supplies 1 Baby & Kids 1 Travel 1

Among stores with catalog data, the 50-199 product range is most common. The average is 627 products per store. That's larger than the Shopify average of 446. The strongest country concentrations are United States, France, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 327 · 55%
$25-$49 223 · 37%
$50-$99 39 · 6%
$100-$199 7 · 1%
$200-$499 1 · 0%
$500+ 3 · 0%
Store currencies
USD 188 EUR 151 CAD 36 MXN 27 AUD 26 GBP 25 SEK 14 RON 12

Among stores with pricing data, the most common price range is Under $25. The average is higher at $39 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Bundler ‑ Product Bundles App, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (76%), TikTok (52%), Facebook (47%).

Instagram
76%
TikTok
52%
Facebook
47%
YouTube
19%
Pinterest
6%
Twitter / X
6%
LinkedIn
3%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 13% run Meta ads. That's 17 percentage points above the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (53%), Google Tag Manager (15%), Google Ads (6%).

Google Analytics
53%
Google Tag Manager
15%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
2%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 14% Sense 7% Horizon 6% Prestige 5% Ella 3% Sleek 3% Expanse 3% Shrine Pro 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,995 products $13 avg 2 ads
Beauty & Cosmetics niacinamide serum cushion foundation
562 products $21 avg 2 ads
Beauty & Cosmetics k-beauty skincare products Loox ‑ Product Reviews App Seers Ai GDPR Cookie Banner
539 products $19 avg 2 ads
Beauty & Cosmetics k-beauty korean skincare
438 products $26 avg 7 ads
Beauty & Cosmetics korean cosmetics k-beauty
115 products $23 avg 1 ads
Beauty & Cosmetics korean skincare k-beauty
470 products $24 avg 1 ads
Beauty & Cosmetics k-beauty korean skincare Klaviyo: Email Marketing & SMS
147 products $20 avg 1 ads
Beauty & Cosmetics k-beauty skincare Omnisend Email Marketing & SMS
45 products $46 avg 17 ads
Beauty & Cosmetics korean skincare collagen mask Rebuy Personalization Engine Upsell.com ‑ ReConvert Upsell
1,643 products $16 avg 1 ads
Beauty & Cosmetics k-beauty korean skincare Pop Convert ‑ Pop Ups, Banners
8 products $94 avg 1,014 ads
Beauty & Cosmetics k-beauty korean skincare Bundler ‑ Product Bundles App
170 products $28 avg 146 ads
Beauty & Cosmetics k-beauty vegan Bundler ‑ Product Bundles App Stamped Reviews & Loyalty
11 products $29 avg 4 ads
Beauty & Cosmetics cosmetics skincare

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FAQ

How many Shopify K-beauty stores are there?

We currently track 607 active Shopify stores in the K-beauty segment.

Are Shopify K-beauty stores growing?

Yes. In the last 30 days, 96 new stores were indexed in the K-beauty segment, showing a 16% monthly growth rate.

What is the average product price in Shopify K-beauty stores?

Among stores with pricing data, the average listed price is about $39, with the most common pricing band at Under $25.

What apps are most popular for Shopify K-beauty stores?

The top apps are Bundler ‑ Product Bundles App, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.