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Updated May 25, 2026
Shopify

723 Shopify K-beauty Stores: Stats & Market Data (2026)

723 active Shopify stores fall into the K-beauty segment, with 134 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Food & Beverages, Apparel & Accessories. 76% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

76%
Social media
10%
Meta ads
66%
Contact info
Total Stores
723
Active Shopify stores
New (30d)
134
Newly added in the last 30 days
Avg. Products
621
Among 717 stores with catalog data
Avg. Price
$36
Among 716 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

130 65 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

134 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 57 · 8%
10-49 126 · 18%
50-199 239 · 33%
200-999 200 · 28%
1k-4.9k 80 · 11%
5k+ 15 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Food & Beverages
2% coverage
Apparel & Accessories
1% coverage
Health
1% coverage
Home & Garden
1% coverage
Arts & Entertainment 3 Jewelry & Watches 2 Toys & Games 2 Animals & Pet Supplies 1 Baby & Kids 1 Travel 1

Among stores with catalog data, the 50-199 product range is most common. The average is 621 products per store. That's larger than the Shopify average of 435. The strongest country concentrations are United States, France, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 397 · 55%
$25-$49 259 · 36%
$50-$99 45 · 6%
$100-$199 11 · 2%
$200-$499 2 · 0%
$500+ 2 · 0%
Store currencies
USD 230 EUR 176 CAD 42 AUD 34 MXN 33 GBP 28 SEK 15 CHF 14

Among stores with pricing data, the most common price range is Under $25. The average is higher at $36 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (74%), TikTok (50%), Facebook (45%).

Instagram
74%
TikTok
50%
Facebook
45%
YouTube
18%
Twitter / X
7%
Pinterest
6%
LinkedIn
3%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 10% run Meta ads. That's 18 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (53%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
53%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
2%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Sense, Horizon.

Dawn 16% Sense 7% Horizon 7% Prestige 5% Sleek 3% Expanse 3% Be Yours 2% Ella 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

8 products $12 avg 1 ads
Beauty & Cosmetics k-beauty latin inspired UpPromote Affiliate Marketing Instafeed ‑ Instagram Feed
476 products $25 avg 8 ads
Beauty & Cosmetics korean cosmetics k-beauty Judge.me Product Reviews App Tiny SEO Speed Image Optimizer
9 products $34 avg 1 ads
Beauty & Cosmetics cosmetics k-beauty Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
421 products $35 avg 2 ads
Beauty & Cosmetics k-beauty skincare Blockify Fraud Filter, Blocker Judge.me Product Reviews App
37 products $27 avg 1 ads
Beauty & Cosmetics skincare facial products
439 products $18 avg 1 ads
Food & Beverages Beauty & Cosmetics k-beauty korean products Persistent Cart ‑ Sync Devices Consentmo GDPR Compliance
1,389 products $24 avg 1 ads
Beauty & Cosmetics k-beauty skincare products Frequently Bought Together CBB EG Auto Add to Cart Free Gift
1,778 products $22 avg 1 ads
Beauty & Cosmetics k-beauty cosmetics UpPromote Affiliate Marketing Consentmo GDPR Compliance
1,050 products $46 avg 2 ads
Beauty & Cosmetics k-beauty skincare AfterShip Product Reviews Avada Boost Sales Trust Badges
417 products $24 avg 9 ads
Beauty & Cosmetics k-beauty skincare GSC Countdown Timer Bar EG Auto Add to Cart Free Gift
112 products $26 avg 1 ads
Beauty & Cosmetics scalp revitalize hair growth
140 products $20 avg 9 ads
Beauty & Cosmetics k-beauty skincare france Avada Boost Sales Trust Badges Kaching Bundles App & Upsells

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FAQ

How many Shopify K-beauty stores are there?

We currently track 723 active Shopify stores in the K-beauty segment.

Are Shopify K-beauty stores growing?

Yes. In the last 30 days, 134 new stores were indexed in the K-beauty segment, showing a 19% monthly growth rate.

What is the average product price in Shopify K-beauty stores?

Among stores with pricing data, the average listed price is about $36, with the most common pricing band at Under $25.

What apps are most popular for Shopify K-beauty stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.