658 Shopify Novelty gifts Stores: Stats & Market Data (2026)
658 active Shopify stores fall into the Novelty gifts segment, with 130 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Apparel & Accessories, Home & Garden. 63% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
130 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 685 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $36 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (29%), Google Tag Manager (7%), Google Ads (3%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
NA Age Verification
Powerful Contact Form Builder
Blockify Fraud Filter, Blocker
404/301 SC Easy URL Redirects
Conversion Bear Trust Badges
Shopify Inbox
Judge.me Product Reviews App
Shopify Inbox
Trustpilot Reviews
Ali Reviews: AI Product Review
Upsell, Cross sell & Bundles
Kaching Bundles App & Upsells
Kaching CartDrawer Cart Upsell
Klaviyo: Email Marketing & SMS
Zigpoll Customer Surveys
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Start Free TrialFAQ
How many Shopify Novelty gifts stores are there?
We currently track 658 active Shopify stores in the Novelty gifts segment.
Are Shopify Novelty gifts stores growing?
Yes. In the last 30 days, 130 new stores were indexed in the Novelty gifts segment, showing a 20% monthly growth rate.
What is the average product price in Shopify Novelty gifts stores?
Among stores with pricing data, the average listed price is about $36, with the most common pricing band at Under $25.
What apps are most popular for Shopify Novelty gifts stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (55%), Facebook (46%), TikTok (22%).
Social media adoption is strong at 63%, and 4% of stores run Meta ad campaigns.