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Topic
Updated May 25, 2026
Shopify

74 Shopify Female wellness Stores: Stats & Market Data (2026)

74 active Shopify stores fall into the Female wellness segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Adult, Beauty & Cosmetics, Health. 59% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

59%
Social media
11%
Meta ads
57%
Contact info
Total Stores
74
Active Shopify stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
44
Among 72 stores with catalog data
Avg. Price
$44
Among 72 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10 5 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

3 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 43 · 60%
10-49 19 · 26%
50-199 7 · 10%
200-999 2 · 3%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Adult
41% coverage
Beauty & Cosmetics
31% coverage
Health
30% coverage
Apparel & Accessories
3% coverage
Food & Beverages
3% coverage
Baby & Kids
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 44 because some stores carry much larger inventories. That's smaller than the Shopify average of 435. The strongest country concentrations are United States, India, Spain.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 20 · 28%
$25-$49 31 · 43%
$50-$99 16 · 22%
$100-$199 5 · 7%
Store currencies
USD 25 EUR 23 INR 5 BRL 3 CHF 3 JPY 3 HKD 2 SEK 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $44 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Kaching Bundles App & Upsells.

Social media platforms

Instagram (58%), Facebook (38%), TikTok (19%).

Instagram
58%
Facebook
38%
TikTok
19%
YouTube
19%
Pinterest
9%
Twitter / X
9%
LinkedIn
5%

Social media adoption is strong at 59%, and 11% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (16%), Facebook Pixel (9%).

Google Analytics
43%
Google Tag Manager
16%
Facebook Pixel
9%
Google Ads
9%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Sense.

Dawn 18% Horizon 8% Sense 8% Debut 5% Prestige 4% Shrine 4% Craft 3% Elixir 3%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $13 avg
Food & Beverages natural infusions wellness tea Judge.me Product Reviews App Trustpilot Reviews
12 products $42 avg
Health female wellness personal care Shopify Inbox Judge.me Product Reviews App
25 products $64 avg
Adult Beauty & Cosmetics wellness herbal Bundler ‑ Product Bundles App Fontify: Google & Custom Fonts
27 products $10 avg
Health healthcare female wellness ONE: AI, Pop Up, SMS Marketing
76 products $66 avg
Health women's health libido enhancement Pandectes GDPR Compliance Judge.me Product Reviews App
1,525 products $21 avg
Health fitness-nutrition health-supplements Kaching Bundles App & Upsells Judge.me Product Reviews App
7 products $30 avg
Adult self-care female wellness
46 products $38 avg
Beauty & Cosmetics female wellness beauty supplements EG Auto Add to Cart Free Gift Pumper Bundles Quantity Breaks
5 products $101 avg
Health women's health supplements Instant AI Page Builder Klaviyo: Email Marketing & SMS
9 products $32 avg
Adult personal massager sex toys Shiprocket: eCommerce Shipping
Sashee Etc United States
51 products $15 avg
Adult feminine wash sexual wellness products
48 products $30 avg
Beauty & Cosmetics natural feminine care intimate products Pandectes GDPR Compliance Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Female wellness stores are there?

We currently track 74 active Shopify stores in the Female wellness segment.

Are Shopify Female wellness stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Female wellness segment, showing a 4% monthly growth rate.

What is the average product price in Shopify Female wellness stores?

Among stores with pricing data, the average listed price is about $44, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Female wellness stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Kaching Bundles App & Upsells. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.