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Shopify topic analytics
Topic
Updated May 18, 2026
Shopify

220 Shopify Subscriptions Stores: Stats & Market Data (2026)

220 active Shopify stores fall into the Subscriptions segment, with 23 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Software, Food & Beverages, Books & Literature. 49% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

49%
Social media
5%
Meta ads
53%
Contact info
Total Stores
220
Active Shopify stores
New (30d)
23
Newly added in the last 30 days
Avg. Products
202
Among 189 stores with catalog data
Avg. Price
$127
Among 185 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

23 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 59 · 31%
10-49 58 · 31%
50-199 45 · 24%
200-999 23 · 12%
1k-4.9k 3 · 2%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
56% coverage
Food & Beverages
17% coverage
Books & Literature
11% coverage
Home & Garden
5% coverage
Celebrations & Gifts
4% coverage
Apparel & Accessories
3% coverage
Arts & Entertainment
3% coverage
Education & Courses
3% coverage
Electronics
3% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage
Business & Industrial
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 202 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 59 · 32%
$25-$49 67 · 36%
$50-$99 24 · 13%
$100-$199 22 · 12%
$200-$499 7 · 4%
$500+ 6 · 3%
Store currencies
USD 110 EUR 24 GBP 20 CAD 15 AUD 8 INR 5 NZD 5 BRL 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $127 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Recharge Subscriptions App, Klaviyo: Email Marketing & SMS, Seal Subscriptions App.

Social media platforms

Instagram (41%), Facebook (38%), Twitter / X (14%).

Instagram
41%
Facebook
38%
Twitter / X
14%
TikTok
13%
YouTube
13%
Pinterest
8%
LinkedIn
5%

About 49% of stores maintain social media profiles and 5% run Meta ads — moderate marketing investment overall. That's 10 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (11%), Facebook Pixel (5%).

Google Analytics
26%
Google Tag Manager
11%
Facebook Pixel
5%
Google Ads
5%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 26% Debut 8% Horizon 6% Refresh 3% Impulse 2% Flow 2% Spotlight 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

62 products $49 avg 13 ads
Food & Beverages coffee tea UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
150 products $22 avg 52 ads
Apparel & Accessories luxury socks gifts 404/301 SC Easy URL Redirects Hulk GDPR Cookie Consent Bar
FAV. United States
39 products $56 avg 2 ads
Software software digital MP Size Chart & Size Guide Instafeed ‑ Instagram Feed
24 products $39 avg 2 ads
Baby & Kids baby pacifiers
zhenyiyi.com United States
52 products $46 avg
Software digital software Shopify Inbox
565 products $13 avg
Books & Literature magazines periodicals Bundler ‑ Product Bundles App 404/301 SC Easy URL Redirects
749 products $139 avg
Home & Garden flowers fresh flowers
22 products $59 avg
Apparel & Accessories Food & Beverages hats coffee Shopify Inbox
45 products $31 avg
Books & Literature Education & Courses reading learning
820 products $48 avg
Books & Literature magazines subscriptions Seal Subscriptions App
40 products $120 avg
Books & Literature Home & Garden Apparel & Accessories books homeware
62 products $30 avg
Food & Beverages coffee store brew gear EComposer Landing Page Builder Powerful Contact Form Builder

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FAQ

How many Shopify Subscriptions stores are there?

We currently track 220 active Shopify stores in the Subscriptions segment.

Are Shopify Subscriptions stores growing?

Yes. In the last 30 days, 23 new stores were indexed in the Subscriptions segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Subscriptions stores?

Among stores with pricing data, the average listed price is about $127, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Subscriptions stores?

The top apps are Recharge Subscriptions App, Klaviyo: Email Marketing & SMS, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.