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Topic
Updated June 1, 2026
Shopify

2,092 Shopify Wax melts Stores: Stats & Market Data (2026)

2,092 active Shopify stores fall into the Wax melts segment, with 323 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Celebrations & Gifts, Beauty & Cosmetics. 69% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

69%
Social media
2%
Meta ads
43%
Contact info
Total Stores
2,092
Active Shopify stores
New (30d)
323
Newly added in the last 30 days
Avg. Products
139
Among 2,083 stores with catalog data
Avg. Price
$17
Among 2,077 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

350 175 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

323 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 87 · 4%
10-49 858 · 41%
50-199 885 · 42%
200-999 232 · 11%
1k-4.9k 18 · 1%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
91% coverage
Celebrations & Gifts
7% coverage
Beauty & Cosmetics
6% coverage
Arts & Entertainment
3% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
1% coverage
Animals & Pet Supplies 5 Health 4 Books & Literature 3 Food & Beverages 3 Toys & Games 3

Among stores with catalog data, the 50-199 product range is most common. The average is 139 products per store. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,779 · 86%
$25-$49 264 · 13%
$50-$99 27 · 1%
$100-$199 6 · 0%
$200-$499 1 · 0%
Store currencies
USD 1,170 GBP 554 EUR 170 AUD 81 CAD 58 INR 15 NZD 11 ZAR 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $17 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (63%), Facebook (52%), TikTok (27%).

Instagram
63%
Facebook
52%
TikTok
27%
Pinterest
8%
YouTube
7%
Twitter / X
5%
LinkedIn
0%

Social media adoption is strong at 69%, and 2% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (3%), Google Ads (1%).

Google Analytics
26%
Google Tag Manager
3%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Craft, Debut.

Dawn 32% Craft 11% Debut 9% Horizon 6% Sense 3% Studio 3% Refresh 2% Minimal 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

40 products $32 avg 4 ads
Home & Garden home fragrance reed diffuser Consentmo GDPR Compliance Klaviyo: Email Marketing & SMS
51 products $33 avg 1 ads
Celebrations & Gifts Home & Garden gifts candles Google & YouTube Judge.me Product Reviews App
737 products $9 avg 32 ads
Home & Garden candles fragrance Rise Gift Cards & Store Credit Klaviyo: Email Marketing & SMS
51 products $27 avg 1 ads
Home & Garden home fragrance candles Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
296 products $29 avg 1 ads
Arts & Entertainment soy candles wax melts Judge.me Product Reviews App
42 products $16 avg 1 ads
Home & Garden candle shop wax melts Hextom: Free Shipping Bar Omnisend Email Marketing & SMS
33 products $22 avg
Home & Garden handcrafted candles home fragrances Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
11 products $4 avg
Home & Garden Celebrations & Gifts candles wax-melts
380 products $10 avg
Home & Garden home fragrance wax melts Shopify Inbox
230 products $25 avg
Beauty & Cosmetics Home & Garden candles wax-melts Shopify Inbox Judge.me Product Reviews App
Step Into Delirium United States
77 products $37 avg
Antiques & Collectibles taxidermy art bone jewelry
Farmstead Cottage United States
21 products $6 avg
Home & Garden home fragrance wax melts UpPromote Affiliate Marketing Shopify Inbox

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FAQ

How many Shopify Wax melts stores are there?

We currently track 2,092 active Shopify stores in the Wax melts segment.

Are Shopify Wax melts stores growing?

Yes. In the last 30 days, 323 new stores were indexed in the Wax melts segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Wax melts stores?

Among stores with pricing data, the average listed price is about $17, with the most common pricing band at Under $25.

What apps are most popular for Shopify Wax melts stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.