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Topic
Updated Apr 27, 2026
Shopify

1,673 Shopify Wax melts Stores: Stats & Market Data (2026)

1,673 active Shopify stores fall into the Wax melts segment, with 179 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Celebrations & Gifts, Beauty & Cosmetics. 69% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

69%
Social media
2%
Meta ads
39%
Contact info
Total Stores
1,673
Active Shopify stores
New (30d)
179
Newly added in the last 30 days
Avg. Products
122
Among 1,662 stores with catalog data
Avg. Price
$17
Among 1,658 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

178 89 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

179 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 98 · 6%
10-49 712 · 43%
50-199 674 · 41%
200-999 163 · 10%
1k-4.9k 13 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
90% coverage
Celebrations & Gifts
8% coverage
Beauty & Cosmetics
6% coverage
Arts & Entertainment
4% coverage
Apparel & Accessories 7 Animals & Pet Supplies 5 Jewelry & Watches 5 Health 4 Adult 2 Books & Literature 2 Food & Beverages 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 122 because some stores carry much larger inventories. That's smaller than the Shopify average of 448. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,426 · 86%
$25-$49 202 · 12%
$50-$99 25 · 2%
$100-$199 3 · 0%
$200-$499 1 · 0%
$500+ 1 · 0%
Store currencies
USD 978 GBP 429 EUR 113 AUD 64 CAD 44 INR 12 NZD 9 ZAR 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $17 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Smile: Loyalty Program Rewards, Seal Subscriptions App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (63%), Facebook (52%), TikTok (26%).

Instagram
63%
Facebook
52%
TikTok
26%
Pinterest
8%
YouTube
8%
Twitter / X
5%
LinkedIn
0%

Social media adoption is strong at 69%, and 2% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (3%), Google Ads (1%).

Google Analytics
26%
Google Tag Manager
3%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Craft, Debut.

Dawn 31% Craft 11% Debut 10% Horizon 4% Sense 3% Studio 3% Refresh 3% Spotlight 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Orabelle Greece
230 products $14 avg 3 ads
Beauty & Cosmetics home-fragrance body-mist
104 products $11 avg 2 ads
Home & Garden fragrance home decor
37 products $18 avg 3 ads
Home & Garden scented candles home fragrance
628 products $10 avg 3 ads
Home & Garden candles fragrance
122 products $38 avg 12 ads
Home & Garden scented candles wax melts Rebuy Personalization Engine
65 products $12 avg 2 ads
Home & Garden scented candles home fragrances AfterShip Email Marketing,SMS LayoutHub ‑ Easy Page Builder
Red Poppy Craft Co United States
116 products $22 avg
Home & Garden Beauty & Cosmetics Arts & Entertainment candles lip balms Seal Subscriptions App
23 products $15 avg
Home & Garden wax melts scented candles
26 products $35 avg
Home & Garden candles wax melts AfterShip Email Marketing,SMS Klaviyo: Email Marketing & SMS
60 products $22 avg
Home & Garden candles home decor Privy ‑ Email, SMS & Pop Ups
85 products $6 avg
Home & Garden soy candles artisanal candles
55 products $7 avg
Home & Garden scented candles home fragrance

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FAQ

How many Shopify Wax melts stores are there?

We currently track 1,673 active Shopify stores in the Wax melts segment.

Are Shopify Wax melts stores growing?

Yes. In the last 30 days, 179 new stores were indexed in the Wax melts segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Wax melts stores?

Among stores with pricing data, the average listed price is about $17, with the most common pricing band at Under $25.

What apps are most popular for Shopify Wax melts stores?

The top apps are Smile: Loyalty Program Rewards, Seal Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.