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Topic
Updated May 18, 2026
Shopify

1,918 Shopify Wax melts Stores: Stats & Market Data (2026)

1,918 active Shopify stores fall into the Wax melts segment, with 430 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Celebrations & Gifts, Beauty & Cosmetics. 69% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

69%
Social media
2%
Meta ads
42%
Contact info
Total Stores
1,918
Active Shopify stores
New (30d)
430
Newly added in the last 30 days
Avg. Products
136
Among 1,910 stores with catalog data
Avg. Price
$17
Among 1,903 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

246 123 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

430 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 93 · 5%
10-49 801 · 42%
50-199 799 · 42%
200-999 199 · 10%
1k-4.9k 15 · 1%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
91% coverage
Celebrations & Gifts
7% coverage
Beauty & Cosmetics
6% coverage
Arts & Entertainment
4% coverage
Jewelry & Watches
1% coverage
Apparel & Accessories
0% coverage
Animals & Pet Supplies 5 Health 4 Food & Beverages 3 Toys & Games 3 Adult 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 136 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,635 · 86%
$25-$49 237 · 12%
$50-$99 22 · 1%
$100-$199 7 · 0%
$200-$499 1 · 0%
$500+ 1 · 0%
Store currencies
USD 1,095 GBP 499 EUR 150 AUD 73 CAD 51 INR 12 NZD 9 ZAR 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $17 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (64%), Facebook (53%), TikTok (27%).

Instagram
64%
Facebook
53%
TikTok
27%
Pinterest
9%
YouTube
8%
Twitter / X
5%
LinkedIn
0%

Social media adoption is strong at 69%, and 2% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (3%), Google Ads (1%).

Google Analytics
25%
Google Tag Manager
3%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Craft, Debut.

Dawn 32% Craft 11% Debut 9% Horizon 5% Sense 3% Studio 3% Refresh 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

383 products $31 avg 10 ads
Celebrations & Gifts candles home-fragrance Instafeed ‑ Instagram Feed Klaviyo: Email Marketing & SMS
253 products $19 avg 4 ads
Beauty & Cosmetics Home & Garden bath bombs lotion bars
264 products $7 avg 9 ads
Home & Garden home fragrance bath products
2,294 products $189 avg
Home & Garden wax melts soy candles AfterShip Product Reviews Hulk Contact Form Builder
79 products $9 avg
Home & Garden scented candles diffuser Consentmo GDPR Compliance Shopify Inbox
17 products $12 avg
Home & Garden candles wax-melts Judge.me Product Reviews App Smile: Loyalty Program Rewards
65 products $12 avg
Home & Garden scented candles home fragrances AfterShip Email Marketing,SMS O: Chat buttons & Contact Form
15 products $4 avg
Beauty & Cosmetics body butter wax melts
117 products $10 avg
Home & Garden soy candles wax melts
28 products $15 avg
Home & Garden wax melts car perfume Judge.me Product Reviews App
Aroma Nova Melts United States
73 products $15 avg
Home & Garden wax melts home fragrance Honeycomb Upsell & Cross Sell
55 products $14 avg
Home & Garden candle wax melts

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FAQ

How many Shopify Wax melts stores are there?

We currently track 1,918 active Shopify stores in the Wax melts segment.

Are Shopify Wax melts stores growing?

Yes. In the last 30 days, 430 new stores were indexed in the Wax melts segment, showing a 22% monthly growth rate.

What is the average product price in Shopify Wax melts stores?

Among stores with pricing data, the average listed price is about $17, with the most common pricing band at Under $25.

What apps are most popular for Shopify Wax melts stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.