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Updated July 13, 2026
Shopify

974 Shopify Stores in Tunisia: Stats & Trends (2026)

We track 974 active Shopify stores in Tunisia, with 188 newly added in the last 30 days (19% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 55% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

55%
Social media
15%
Meta ads
34%
Contact info
Total Stores
974
Active Shopify stores
New (30d)
188
Newly added in the last 30 days
Avg. Products
191
Among 954 stores with catalog data
Avg. Price
$54
Among 922 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

203 101 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

188 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 360 · 38%
10-49 277 · 29%
50-199 188 · 20%
200-999 98 · 10%
1k-4.9k 26 · 3%
5k+ 5 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
19% coverage
Beauty & Cosmetics
8% coverage
Home & Garden
7% coverage
Health
4% coverage
Electronics
3% coverage
Jewelry & Watches
3% coverage
Food & Beverages
2% coverage
Hardware
2% coverage
Arts & Entertainment
1% coverage
Furniture
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 191 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 501 · 54%
$25-$49 269 · 29%
$50-$99 99 · 11%
$100-$199 26 · 3%
$200-$499 15 · 2%
$500+ 12 · 1%
Store currencies
TND 905 XOF 17 USD 15 EUR 12 MRU 5 LYD 4 AED 3 TZS 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $54 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are EasySell COD Form & Upsells, Releasit COD Form & Upsells, Judge.me Product Reviews App.

Social media platforms

Instagram (50%), Facebook (43%), TikTok (21%).

Instagram
50%
Facebook
43%
TikTok
21%
YouTube
5%
LinkedIn
1%
Twitter / X
1%
Pinterest
0%

Social media adoption is strong at 55%, and 15% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (14%), Google Tag Manager (4%), Facebook Pixel (3%).

Google Analytics
14%
Google Tag Manager
4%
Facebook Pixel
3%
Google Ads
1%
TikTok Pixel
1%

Popular themes

The most used are Horizon, Dawn, Shrine Pro.

Horizon 26% Dawn 19% Shrine Pro 5% Sense 4% Tinker 3% Wokiee 3% Refresh 2% Savor 2%

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Geographic breakdown

Province and city-level distribution within Tunisia

Top provinces / states
Province Stores Share
Wales 6 1%
England 4 0%
Ras Al-Khaimah 3 0%
Wyoming 3 0%
Cairo 2 0%
Las Palmas 2 0%
New Mexico 2 0%
Alabama 1 0%
Barcelona 1 0%
Top cities
City Stores Share
Tunis 123 13%
Sousse 60 6%
Ariana 55 6%
Sfax 53 5%
Monastir 32 3%
Tunis 22 2%
Sfax 21 2%
Mahdia 19 2%
Manouba 14 1%
Top shipping destinations
Tunisia · 954 France · 476 Germany · 473 Spain · 473 Italy · 473 Belgium · 472 Netherlands · 472 Portugal · 472 Sweden · 472 United Arab Emirates · 471

Representative stores

A varied sample - weighted by data completeness, refreshed daily

MECAB Tunisia
42 products $14 avg 5 ads
Apparel & Accessories Men's Clothing Clothing
332 products $66 avg 1 ads
Apparel & Accessories Sportswear Shoes PageFly Landing Page Builder
157 products $60 avg 2 ads
Apparel & Accessories Clothing Shopify Inbox
respira Tunisia
38 products $11 avg 1 ads
Beauty & Cosmetics Fragrance Personal Care Bundler ‑ Product Bundles App
Ehdilou Tunisia
121 products $14 avg 10 ads
EasySell COD Form & Upsells
Deals4u Tunisia
83 products $18 avg 16 ads
Home & Garden Health Bathroom Accessories
169 products $26 avg 1 ads
Home & Garden Hardware Home Appliances Kitchenware PageFly Landing Page Builder Tiny SEO Speed Image Optimizer
TN Deals Tunisia
129 products $16 avg 22 ads
Home & Garden Candles Aromatherapy Releasit COD Form & Upsells
32 products $19 avg 1 ads
Apparel & Accessories
521 products $11 avg 3 ads
Beauty & Cosmetics Shopify Inbox
467 products $86 avg 1 ads
Apparel & Accessories Shoes Cozy AntiTheft Judge.me Product Reviews App
Aurea Tunisia
24 products $27 avg 97 ads
Celebrations & Gifts Gifts EasySell COD Form & Upsells GSC Instagram Feed, Instafeed

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FAQ

How many Shopify stores are in Tunisia?

Our database tracks 974 active Shopify stores in Tunisia.

How fast is the Tunisia Shopify market growing?

In the past 30 days, 188 new Shopify stores were indexed in Tunisia, reflecting a 19% monthly growth rate.

What is the average catalog size for Tunisia Shopify stores?

Among Shopify stores in Tunisia with catalog data, the average is about 191 products. The most common catalog size range is 1-9.

What are the most popular apps among Tunisia Shopify stores?

The top apps are EasySell COD Form & Upsells, Releasit COD Form & Upsells, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.