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Shopify country analytics
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Updated Apr 27, 2026
Shopify

643 Shopify Stores in Ghana: Stats & Trends (2026)

We track 643 active Shopify stores in Ghana, with 73 newly added in the last 30 days (11% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 56% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

56%
Social media
9%
Meta ads
48%
Contact info
Total Stores
643
Active Shopify stores
New (30d)
73
Newly added in the last 30 days
Avg. Products
369
Among 632 stores with catalog data
Avg. Price
$147
Among 623 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

71 35 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

73 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 137 · 22%
10-49 192 · 30%
50-199 153 · 24%
200-999 103 · 16%
1k-4.9k 40 · 6%
5k+ 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
30% coverage
Beauty & Cosmetics
11% coverage
Home & Garden
10% coverage
Electronics
8% coverage
Arts & Entertainment
7% coverage
Food & Beverages
7% coverage
Jewelry & Watches
6% coverage
Health
5% coverage
Celebrations & Gifts
4% coverage
Hardware
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 369 because some stores carry much larger inventories. That's smaller than the Shopify average of 448. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 212 · 34%
$25-$49 185 · 30%
$50-$99 115 · 18%
$100-$199 50 · 8%
$200-$499 42 · 7%
$500+ 19 · 3%
Store currencies
GHS 274 USD 224 GBP 31 EUR 29 AUD 20 CAD 19 INR 8 XOF 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $147 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (52%), Facebook (39%), TikTok (17%).

Instagram
52%
Facebook
39%
TikTok
17%
YouTube
12%
Twitter / X
10%
Pinterest
5%
LinkedIn
4%

Social media adoption is strong at 56%, and 9% of stores run Meta ad campaigns. That's 6 percentage points below the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (7%), Facebook Pixel (3%).

Google Analytics
25%
Google Tag Manager
7%
Facebook Pixel
3%
Google Ads
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 19% Debut 10% Horizon 10% Refresh 4% Sense 3% Spotlight 3% Prestige 2% Craft 2%

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Geographic breakdown

Province and city-level distribution within Ghana

Top provinces / states
Province Stores Share
California 34 5%
England 27 4%
Florida 19 3%
Texas 15 2%
New York 14 2%
Ontario 12 2%
Pennsylvania 10 2%
Victoria 9 1%
British Columbia 7 1%
Top cities
City Stores Share
Accra 168 26%
Tema 9 1%
Accra 8 1%
London 8 1%
Accra 8 1%
Kumasi 6 1%
Los Angeles 6 1%
Brooklyn 5 1%
Philadelphia 5 1%
Top shipping destinations
United States · 391 Ghana · 368 Canada · 298 United Kingdom · 291 Germany · 278 Australia · 277 Italy · 276 France · 275 Netherlands · 274 Belgium · 273

Representative stores

A varied sample — weighted by data completeness, refreshed daily

111 products $32 avg 3 ads
Apparel & Accessories fashion sunglasses eyewear accessories
111 products $72 avg 5 ads
Apparel & Accessories denim jeans men's clothing Wyllo ShareASale
9 products $166 avg 20 ads
Home & Garden ceiling fan light modern ceiling fan
48 products $62 avg 1 ads
Hardware hydraulic jack hand truck
51 products $51 avg 26 ads
Apparel & Accessories clothing footwear
118 products $43 avg 17 ads
Apparel & Accessories Jewelry & Watches men's fashion watch luxury analog watch
282 products $58 avg 1 ads
Apparel & Accessories men's shoes fashion accessories
562 products $203 avg
Home & Garden lamp store lighting fixtures Seers Ai GDPR Cookie Banner
6 products $30 avg
Education & Courses breathing trainer triangle chain game
39 products $21 avg
Apparel & Accessories clothing fashion Printful: Print on Demand
12 products $45 avg 2 ads
Electronics trending gadgets online electronics store
376 products $17 avg
Animals & Pet Supplies Toys & Games pet products toys

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FAQ

How many Shopify stores are in Ghana?

Our database tracks 643 active Shopify stores in Ghana.

How fast is the Ghana Shopify market growing?

In the past 30 days, 73 new Shopify stores were indexed in Ghana, reflecting a 11% monthly growth rate.

What is the average catalog size for Ghana Shopify stores?

Among Shopify stores in Ghana with catalog data, the average is about 369 products. The most common catalog size range is 10-49.

What are the most popular apps among Ghana Shopify stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.