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WooCommerce country analytics
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Updated July 13, 2026
WooCommerce

167 WooCommerce Stores in Ghana: Stats & Trends (2026)

We track 167 active WooCommerce stores in Ghana, with 32 newly added in the last 30 days (19% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Business & Industrial. 46% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

46%
Social media
1%
Meta ads
62%
Contact info
Total Stores
167
Active WooCommerce stores
New (30d)
32
Newly added in the last 30 days
Avg. Products
252
Among 154 stores with catalog data
Avg. Price
$191
Among 116 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

56 28 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

32 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 40 · 26%
10-49 69 · 45%
50-199 24 · 16%
200-999 15 · 10%
1k-4.9k 5 · 3%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
12% coverage
Home & Garden
8% coverage
Business & Industrial
6% coverage
Education & Courses
4% coverage
Apparel & Accessories
4% coverage
Food & Beverages
3% coverage
Arts & Entertainment
2% coverage
Hardware
2% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 252 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,603. The most popular store categories in this market are Electronics, Home & Garden, Business & Industrial.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 46 · 40%
$25-$49 16 · 14%
$50-$99 17 · 15%
$100-$199 13 · 11%
$200-$499 11 · 9%
$500+ 13 · 11%
Store currencies
GHS 99 USD 38 GBP 6 NGN 1 TRY 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $191 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (34%), Instagram (32%), Twitter / X (24%).

Facebook
34%
Instagram
32%
Twitter / X
24%
YouTube
18%
LinkedIn
13%
TikTok
7%
Pinterest
4%

About 46% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 7 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (20%), Google Ads (10%), Google Tag Manager (8%).

Google Analytics
20%
Google Ads
10%
Google Tag Manager
8%
Facebook Pixel
4%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

170 products $524 avg 2 ads
Electronics
57 products $137 avg
Electronics Home & Garden Smart Home Lighting
36 products $137 avg
Electronics
70 products $55 avg
Business & Industrial
16 products $104 avg
Home & Garden Lighting Fixtures Home Decor
7 products $1 avg
Health Medical Supplies Health Products
14 products $21 avg
Education & Courses
28 products $248 avg
Electronics Business & Industrial Business Supplies
246 products $264 avg
Home & Garden Smart Home Home Decor
367 products $52 avg
Home & Garden Kitchenware
12 products $866 avg 1 ads
Travel

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FAQ

How many WooCommerce stores are in Ghana?

Our database tracks 167 active WooCommerce stores in Ghana.

How fast is the Ghana WooCommerce market growing?

In the past 30 days, 32 new WooCommerce stores were indexed in Ghana, reflecting a 19% monthly growth rate.

What is the average catalog size for Ghana WooCommerce stores?

Among WooCommerce stores in Ghana with catalog data, the average is about 252 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.