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WooCommerce country analytics
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Updated May 18, 2026
WooCommerce

90 WooCommerce Stores in Ghana: Stats & Trends (2026)

We track 90 active WooCommerce stores in Ghana, with 53 newly added in the last 30 days (59% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Business & Industrial, Education & Courses. 49% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

49%
Social media
0%
Meta ads
68%
Contact info
Total Stores
90
Active WooCommerce stores
New (30d)
53
Newly added in the last 30 days
Avg. Products
137
Among 88 stores with catalog data
Avg. Price
$187
Among 73 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

32 16 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

53 new stores were added in the past 30 days — 59% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 20 · 23%
10-49 43 · 49%
50-199 11 · 12%
200-999 11 · 12%
1k-4.9k 3 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
17% coverage
Business & Industrial
8% coverage
Education & Courses
8% coverage
Home & Garden
7% coverage
Arts & Entertainment
4% coverage
Food & Beverages
4% coverage
Health
4% coverage
Apparel & Accessories
3% coverage
Hardware
3% coverage
Books & Literature
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 137 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,390. The most popular store categories in this market are Electronics, Business & Industrial, Education & Courses.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 30 · 41%
$25-$49 15 · 21%
$50-$99 8 · 11%
$100-$199 4 · 5%
$200-$499 7 · 10%
$500+ 9 · 12%
Store currencies
GHS 56 USD 27 GBP 2 NGN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $187 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (40%), Instagram (32%), Twitter / X (30%).

Facebook
40%
Instagram
32%
Twitter / X
30%
LinkedIn
16%
YouTube
14%
TikTok
9%
Pinterest
4%

About 49% of stores maintain social media profiles and 0% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (27%), Google Ads (13%), Google Tag Manager (13%).

Google Analytics
27%
Google Ads
13%
Google Tag Manager
13%
Facebook Pixel
9%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

10 products $4 avg
Books & Literature poem books novel books
427 products $190 avg
Electronics video games electronics
57 products $139 avg
Electronics Home & Garden smart home devices automation
21 products $24 avg
Electronics electronics gadgets
19 products $40 avg
Apparel & Accessories fashion clothing
897 products $45 avg
Education & Courses school supplies early childhood
200 products $99 avg
Health health products fitness equipment
36 products $10 avg
Animals & Pet Supplies animal feed store pet supplies
230 products $11 avg
Electronics phone accessories smart gadgets

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FAQ

How many WooCommerce stores are in Ghana?

Our database tracks 90 active WooCommerce stores in Ghana.

How fast is the Ghana WooCommerce market growing?

In the past 30 days, 53 new WooCommerce stores were indexed in Ghana, reflecting a 59% monthly growth rate.

What is the average catalog size for Ghana WooCommerce stores?

Among WooCommerce stores in Ghana with catalog data, the average is about 137 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.