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Updated May 18, 2026
Shopify

1,162 Shopify Stores in Iceland: Stats & Trends (2026)

We track 1,162 active Shopify stores in Iceland, with 384 newly added in the last 30 days (33% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 65% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

65%
Social media
4%
Meta ads
55%
Contact info
Total Stores
1,162
Active Shopify stores
New (30d)
384
Newly added in the last 30 days
Avg. Products
442
Among 1,112 stores with catalog data
Avg. Price
$275
Among 1,104 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

233 116 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

384 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 244 · 22%
10-49 314 · 28%
50-199 248 · 22%
200-999 208 · 19%
1k-4.9k 76 · 7%
5k+ 22 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
17% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
10% coverage
Arts & Entertainment
6% coverage
Food & Beverages
6% coverage
Health
5% coverage
Celebrations & Gifts
4% coverage
Electronics
2% coverage
Baby & Kids
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 442 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 211 · 19%
$25-$49 282 · 26%
$50-$99 271 · 25%
$100-$199 165 · 15%
$200-$499 105 · 10%
$500+ 70 · 6%
Store currencies
ISK 1,103 USD 32 EUR 17 AUD 2 GBP 2 NOK 2 CAD 1 DKK 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $275 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.

Social media platforms

Instagram (60%), Facebook (55%), TikTok (13%).

Instagram
60%
Facebook
55%
TikTok
13%
YouTube
5%
Pinterest
2%
Twitter / X
1%
LinkedIn
1%

Social media adoption is strong at 65%, and 4% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (4%), Google Ads (2%).

Google Analytics
25%
Google Tag Manager
4%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 28% Horizon 7% Debut 4% Craft 3% Refresh 3% Prestige 3% Sense 2% Spotlight 2%

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Geographic breakdown

Province and city-level distribution within Iceland

Top provinces / states
Province Stores Share
England 12 1%
California 3 0%
Kowloon 3 0%
New Territories 2 0%
Ontario 2 0%
Arizona 1 0%
București 1 0%
Delaware 1 0%
Florida 1 0%
Top cities
City Stores Share
Reykjavík 407 35%
Kópavogur 128 11%
Hafnarfjörður 78 7%
Reykjavik 66 6%
Garðabær 60 5%
Akureyri 43 4%
Selfoss 32 3%
Mosfellsbær 23 2%
Akranes 21 2%
Top shipping destinations
Iceland · 1,098 Denmark · 476 Sweden · 470 Finland · 469 Germany · 468 United Kingdom · 465 Norway · 464 Netherlands · 462 Belgium · 461 France · 461

Representative stores

A varied sample - weighted by data completeness, refreshed daily

377 products $10 avg 2 ads
Hardware paint additives floetrol
Undrabörn Iceland
448 products $77 avg 1 ads
Baby & Kids children baby-products
24 products $7 avg 3 ads
Food & Beverages traditional icelandic products healthy food Klaviyo: Email Marketing & SMS
50 products $167 avg 1 ads
Apparel & Accessories clothing fashion Klaviyo: Email Marketing & SMS Microsoft Clarity: AI Insights
330 products $35 avg 1 ads
Animals & Pet Supplies pet accessories dog products Bundler ‑ Product Bundles App Heartcoding Sales & Discounts
Drynja Iceland
81 products $235 avg
Jewelry & Watches jewelry accessories
41 products $55 avg
Beauty & Cosmetics beauty skincare
46 products $8 avg
Apparel & Accessories knitting patterns hats
42 products $129 avg
Food & Beverages handmade ice cream organic ingredients
402 products $22 avg
Beauty & Cosmetics foot care beauty products PageFly Landing Page Builder
suk.is Iceland
227 products $194 avg
Home & Garden ceramic bowls oval mugs
Kailash Iceland
617 products $49 avg
Beauty & Cosmetics Apparel & Accessories hugleiðsluvörur ilmir Hextom: Free Shipping Bar Hextom: Quick Announcement Bar

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FAQ

How many Shopify stores are in Iceland?

Our database tracks 1,162 active Shopify stores in Iceland.

How fast is the Iceland Shopify market growing?

In the past 30 days, 384 new Shopify stores were indexed in Iceland, reflecting a 33% monthly growth rate.

What is the average catalog size for Iceland Shopify stores?

Among Shopify stores in Iceland with catalog data, the average is about 442 products. The most common catalog size range is 10-49.

What are the most popular apps among Iceland Shopify stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.