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Updated Apr 27, 2026
Shopify

938 Shopify Stores in Iceland: Stats & Trends (2026)

We track 938 active Shopify stores in Iceland, with 132 newly added in the last 30 days (14% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 69% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

69%
Social media
4%
Meta ads
57%
Contact info
Total Stores
938
Active Shopify stores
New (30d)
132
Newly added in the last 30 days
Avg. Products
457
Among 915 stores with catalog data
Avg. Price
$247
Among 905 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

128 64 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

132 new stores were added in the past 30 days (14% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 189 · 21%
10-49 234 · 26%
50-199 224 · 24%
200-999 184 · 20%
1k-4.9k 70 · 8%
5k+ 14 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
21% coverage
Home & Garden
11% coverage
Beauty & Cosmetics
11% coverage
Arts & Entertainment
8% coverage
Food & Beverages
7% coverage
Health
5% coverage
Celebrations & Gifts
4% coverage
Baby & Kids
3% coverage
Education & Courses
3% coverage
Electronics
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 457 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 164 · 18%
$25-$49 234 · 26%
$50-$99 222 · 25%
$100-$199 143 · 16%
$200-$499 86 · 10%
$500+ 56 · 6%
Store currencies
ISK 887 USD 23 EUR 17 AUD 3 GBP 2 DKK 1 DOP 1 INR 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $247 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App, Hextom: Free Shipping Bar.

Social media platforms

Instagram (62%), Facebook (59%), TikTok (13%).

Instagram
62%
Facebook
59%
TikTok
13%
YouTube
5%
Pinterest
2%
Twitter / X
1%
LinkedIn
1%

Social media adoption is strong at 69%, and 4% of stores run Meta ad campaigns. That's 7 percentage points above the Shopify average of 62%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (5%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
5%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 26% Debut 5% Horizon 5% Craft 4% Prestige 3% Refresh 3% Impulse 2% Sense 2%

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Geographic breakdown

Province and city-level distribution within Iceland

Top provinces / states
Province Stores Share
England 11 1%
Kowloon 3 0%
California 2 0%
Delaware 2 0%
Georgia 2 0%
New Jersey 2 0%
Alicante 1 0%
București 1 0%
Delhi 1 0%
Top cities
City Stores Share
Reykjavík 327 35%
Kópavogur 107 11%
Reykjavik 57 6%
Hafnarfjörður 54 6%
Garðabær 45 5%
Akureyri 34 4%
Selfoss 27 3%
Mosfellsbær 21 2%
Akranes 18 2%
Top shipping destinations
Iceland · 885 Denmark · 353 Sweden · 349 Finland · 346 Germany · 344 United Kingdom · 344 Norway · 343 Netherlands · 339 France · 337 Belgium · 336

Representative stores

A varied sample — weighted by data completeness, refreshed daily

330 products $35 avg 4 ads
Animals & Pet Supplies pet accessories dog products Bundler ‑ Product Bundles App
Ylja Store Iceland
38 products $49 avg 1 ads
Home & Garden Celebrations & Gifts gift home decor AfterShip Email Marketing,SMS Loox ‑ Product Reviews App
Dýrabær Iceland
1,994 products $17 avg 4 ads
Animals & Pet Supplies pet supplies dog toys
818 products $66 avg 3 ads
Baby & Kids baby and toddler products children's toys
293 products $824 avg 1 ads
Home & Garden rugs home decor
VORVERK.IS Iceland
1,001 products $167 avg 2 ads
Apparel & Accessories clothing footwear
27 products $28 avg 1 ads
Toys & Games designer-toys blind-box
8 products $262 avg
Antiques & Collectibles vintage items antiques
26 products $69 avg
Beauty & Cosmetics hair growth shampoo Rebuy Personalization Engine Recharge Subscriptions App
19 products $44 avg
Health natural health products wellness supplements
73 products $24 avg
Beauty & Cosmetics vegan skincare natural skincare

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FAQ

How many Shopify stores are in Iceland?

Our database tracks 938 active Shopify stores in Iceland.

How fast is the Iceland Shopify market growing?

In the past 30 days, 132 new Shopify stores were indexed in Iceland, reflecting a 14% monthly growth rate.

What is the average catalog size for Iceland Shopify stores?

Among Shopify stores in Iceland with catalog data, the average is about 457 products. The most common catalog size range is 10-49.

What are the most popular apps among Iceland Shopify stores?

The top apps are Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App, Hextom: Free Shipping Bar. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.