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Updated June 1, 2026
Shopify

1,270 Shopify Stores in Iceland: Stats & Trends (2026)

We track 1,270 active Shopify stores in Iceland, with 267 newly added in the last 30 days (21% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 67% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

67%
Social media
3%
Meta ads
57%
Contact info
Total Stores
1,270
Active Shopify stores
New (30d)
267
Newly added in the last 30 days
Avg. Products
429
Among 1,217 stores with catalog data
Avg. Price
$273
Among 1,205 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

297 148 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

267 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 280 · 23%
10-49 345 · 28%
50-199 262 · 22%
200-999 229 · 19%
1k-4.9k 77 · 6%
5k+ 24 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
16% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
9% coverage
Arts & Entertainment
6% coverage
Food & Beverages
5% coverage
Celebrations & Gifts
5% coverage
Health
5% coverage
Electronics
2% coverage
Baby & Kids
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 429 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 216 · 18%
$25-$49 317 · 26%
$50-$99 299 · 25%
$100-$199 188 · 16%
$200-$499 108 · 9%
$500+ 77 · 6%
Store currencies
ISK 1,211 USD 33 EUR 17 AUD 2 GBP 2 NOK 2 CHF 1 DKK 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $273 because some stores price much higher, pulling it up. That's above the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App.

Social media platforms

Instagram (61%), Facebook (56%), TikTok (13%).

Instagram
61%
Facebook
56%
TikTok
13%
YouTube
4%
Twitter / X
2%
Pinterest
1%
LinkedIn
1%

Social media adoption is strong at 67%, and 3% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (5%), Google Ads (2%).

Google Analytics
25%
Google Tag Manager
5%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 28% Horizon 8% Debut 4% Craft 3% Prestige 3% Refresh 3% Sense 2% Spotlight 2%

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Geographic breakdown

Province and city-level distribution within Iceland

Top provinces / states
Province Stores Share
England 11 1%
Kowloon 5 0%
California 4 0%
Delaware 2 0%
Hong Kong Island 2 0%
New Territories 2 0%
Ontario 2 0%
București 1 0%
Louisiana 1 0%
Top cities
City Stores Share
Reykjavík 445 35%
Kópavogur 139 11%
Hafnarfjörður 77 6%
Garðabær 69 5%
Reykjavik 69 5%
Akureyri 47 4%
Selfoss 37 3%
Mosfellsbær 25 2%
Akranes 23 2%
Top shipping destinations
Iceland · 1,208 Denmark · 528 Sweden · 524 Finland · 521 Germany · 520 Norway · 516 United Kingdom · 515 Netherlands · 514 Belgium · 513 France · 513

Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,413 products $60 avg 1 ads
Celebrations & Gifts Home & Garden gift shop home decor Klaviyo: Email Marketing & SMS
Krullur.is Iceland
142 products $27 avg 1 ads
Beauty & Cosmetics curly hair products shampoo leave-in conditioner Judge.me Product Reviews App PageFly Landing Page Builder
SJÖSTRAND Iceland
98 products $43 avg 1 ads
Food & Beverages coffee espresso CartBot: Gift with purchase Klaviyo: Email Marketing & SMS
VORVERK.IS Iceland
1,005 products $138 avg 1 ads
Apparel & Accessories clothing footwear
Álfasaga Iceland
119 products $16 avg
Food & Beverages icelandic food ready-to-eat meals Hulk Contact Form Builder Minmaxify Order Limits
24 products $140 avg
Travel travel accessories trip comfort
Glossy Gel Iceland
61 products $19 avg
Beauty & Cosmetics gel nails nail stickers Judge.me Product Reviews App
122 products $42 avg
Health wellness sports nutrition FoxKit AIO Upsell Cross‑sell Kiwi Size Chart & Recommender
Kailash Iceland
617 products $51 avg
Beauty & Cosmetics Apparel & Accessories hugleiðsluvörur ilmir Hextom: Free Shipping Bar Hextom: Quick Announcement Bar
19 products $21 avg
Baby & Kids baby bottles nursing feeding AfterShip Email Marketing,SMS Judge.me Product Reviews App
182 products $181 avg
Apparel & Accessories clothing fashion Klaviyo: Email Marketing & SMS Hextom: Quick Announcement Bar
107 products $25 avg
Apparel & Accessories Celebrations & Gifts Electronics clothing gift items Shopify Inbox Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify stores are in Iceland?

Our database tracks 1,270 active Shopify stores in Iceland.

How fast is the Iceland Shopify market growing?

In the past 30 days, 267 new Shopify stores were indexed in Iceland, reflecting a 21% monthly growth rate.

What is the average catalog size for Iceland Shopify stores?

Among Shopify stores in Iceland with catalog data, the average is about 429 products. The most common catalog size range is 10-49.

What are the most popular apps among Iceland Shopify stores?

The top apps are Klaviyo: Email Marketing & SMS, Shopify Inbox, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.