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Updated July 13, 2026
WooCommerce

1,734 WooCommerce Stores in Iceland: Stats & Trends (2026)

We track 1,734 active WooCommerce stores in Iceland, with 327 newly added in the last 30 days (19% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Home & Garden, Apparel & Accessories, Health. 44% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

44%
Social media
1%
Meta ads
48%
Contact info
Total Stores
1,734
Active WooCommerce stores
New (30d)
327
Newly added in the last 30 days
Avg. Products
583
Among 1,650 stores with catalog data
Avg. Price
$394
Among 1,427 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

488 244 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

327 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 415 · 25%
10-49 451 · 27%
50-199 343 · 21%
200-999 243 · 15%
1k-4.9k 152 · 9%
5k+ 46 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
8% coverage
Apparel & Accessories
7% coverage
Health
7% coverage
Food & Beverages
5% coverage
Hardware
4% coverage
Beauty & Cosmetics
4% coverage
Jewelry & Watches
4% coverage
Electronics
3% coverage
Celebrations & Gifts
3% coverage
Sporting Goods
3% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 583 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,615. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Health.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 297 · 21%
$25-$49 283 · 20%
$50-$99 317 · 22%
$100-$199 202 · 14%
$200-$499 156 · 11%
$500+ 172 · 12%
Store currencies
ISK 1,162 USD 215 CAD 58 EUR 58 GBP 33 AUD 17 CNY 3 COP 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $394. That's below the WooCommerce average of $422.

Social media platforms

Facebook (41%), Instagram (26%), YouTube (4%).

Facebook
41%
Instagram
26%
YouTube
4%
Twitter / X
3%
LinkedIn
2%
TikTok
2%
Pinterest
1%

About 44% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (14%), Facebook Pixel (12%).

Google Analytics
27%
Google Tag Manager
14%
Facebook Pixel
12%
Google Ads
5%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

597 products $79 avg 1 ads
Apparel & Accessories Clothing Women's Clothing
Vorhús Iceland
421 products $47 avg 1 ads
Beauty & Cosmetics Home & Garden Skincare Home Decor
100 products $2073 avg 2 ads
Travel
3,108 products $29 avg 2 ads
Beauty & Cosmetics
Heim | Iceland
403 products $37 avg
Sporting Goods Outdoor Gear
22 products $5091 avg
Sporting Goods Fitness Equipment
18 products $419 avg
Education & Courses Coaching
245 products $254 avg
Hardware
KindArt Iceland
1,084 products $16 avg
Books & Literature
3,515 products $185 avg
54 products $89 avg
Hardware Home & Garden

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FAQ

How many WooCommerce stores are in Iceland?

Our database tracks 1,734 active WooCommerce stores in Iceland.

How fast is the Iceland WooCommerce market growing?

In the past 30 days, 327 new WooCommerce stores were indexed in Iceland, reflecting a 19% monthly growth rate.

What is the average catalog size for Iceland WooCommerce stores?

Among WooCommerce stores in Iceland with catalog data, the average is about 583 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.