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Updated June 8, 2026
WooCommerce

1,402 WooCommerce Stores in Iceland: Stats & Trends (2026)

We track 1,402 active WooCommerce stores in Iceland, with 477 newly added in the last 30 days (34% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Home & Garden, Apparel & Accessories, Health. 52% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

52%
Social media
2%
Meta ads
54%
Contact info
Total Stores
1,402
Active WooCommerce stores
New (30d)
477
Newly added in the last 30 days
Avg. Products
619
Among 1,366 stores with catalog data
Avg. Price
$395
Among 1,198 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

538 269 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

477 new stores were added in the past 30 days — 34% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 312 · 23%
10-49 346 · 25%
50-199 279 · 20%
200-999 234 · 17%
1k-4.9k 157 · 11%
5k+ 38 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
10% coverage
Apparel & Accessories
8% coverage
Health
8% coverage
Food & Beverages
5% coverage
Hardware
5% coverage
Beauty & Cosmetics
4% coverage
Electronics
4% coverage
Jewelry & Watches
4% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
3% coverage
Education & Courses
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 619 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Health.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 236 · 20%
$25-$49 232 · 19%
$50-$99 285 · 24%
$100-$199 166 · 14%
$200-$499 146 · 12%
$500+ 133 · 11%
Store currencies
ISK 980 USD 172 CAD 49 EUR 38 GBP 29 AUD 15 CNY 3 BDT 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $395. That's below the WooCommerce average of $422.

Social media platforms

Facebook (48%), Instagram (33%), YouTube (5%).

Facebook
48%
Instagram
33%
YouTube
5%
Twitter / X
3%
LinkedIn
2%
TikTok
2%
Pinterest
1%

Social media adoption is strong at 52%, and 2% of stores run Meta ad campaigns. That's 6 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (32%), Facebook Pixel (20%), Google Tag Manager (17%).

Google Analytics
32%
Facebook Pixel
20%
Google Tag Manager
17%
Google Ads
5%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

118 products $27 avg 3 ads
Food & Beverages coffee wine
170 products $12 avg 1 ads
Sporting Goods fishing gear outdoor sports
250 products $40 avg
Apparel & Accessories knitted clothing fashion accessories
400 products $7 avg
Food & Beverages organic food vegan groceries
454 products $37 avg
Books & Literature Education & Courses icelandic books technical books
892 products $59 avg
Home & Garden icelandic home decor handmade candles
filmulist Iceland
14 products $1 avg
Arts & Entertainment custom signs vinyl signs
1,418 products $218 avg
Sporting Goods bicycle parts sportswear
433 products $7 avg
Food & Beverages meat products grill meat
1,133 products $24 avg
Animals & Pet Supplies freshwater fish aquarium supplies
25 products $59 avg
Beauty & Cosmetics anti-aging skincare-products

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FAQ

How many WooCommerce stores are in Iceland?

Our database tracks 1,402 active WooCommerce stores in Iceland.

How fast is the Iceland WooCommerce market growing?

In the past 30 days, 477 new WooCommerce stores were indexed in Iceland, reflecting a 34% monthly growth rate.

What is the average catalog size for Iceland WooCommerce stores?

Among WooCommerce stores in Iceland with catalog data, the average is about 619 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.