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Updated June 29, 2026
WooCommerce

1,587 WooCommerce Stores in Iceland: Stats & Trends (2026)

We track 1,587 active WooCommerce stores in Iceland, with 395 newly added in the last 30 days (25% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Home & Garden, Apparel & Accessories, Health. 49% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

49%
Social media
1%
Meta ads
52%
Contact info
Total Stores
1,587
Active WooCommerce stores
New (30d)
395
Newly added in the last 30 days
Avg. Products
551
Among 1,551 stores with catalog data
Avg. Price
$378
Among 1,351 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

515 257 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

395 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 376 · 24%
10-49 420 · 27%
50-199 313 · 20%
200-999 248 · 16%
1k-4.9k 159 · 10%
5k+ 35 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
9% coverage
Apparel & Accessories
8% coverage
Health
7% coverage
Food & Beverages
5% coverage
Hardware
5% coverage
Beauty & Cosmetics
4% coverage
Electronics
4% coverage
Jewelry & Watches
3% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
3% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 551 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,576. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Health.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 287 · 21%
$25-$49 258 · 19%
$50-$99 313 · 23%
$100-$199 180 · 13%
$200-$499 162 · 12%
$500+ 151 · 11%
Store currencies
ISK 1,102 USD 194 CAD 59 EUR 49 GBP 34 AUD 16 CNY 4 DKK 2

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $378. That's below the WooCommerce average of $424.

Social media platforms

Facebook (45%), Instagram (30%), YouTube (4%).

Facebook
45%
Instagram
30%
YouTube
4%
Twitter / X
3%
LinkedIn
2%
TikTok
2%
Pinterest
1%

About 49% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 6 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (30%), Facebook Pixel (16%), Google Tag Manager (16%).

Google Analytics
30%
Facebook Pixel
16%
Google Tag Manager
16%
Google Ads
5%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

317 products $567 avg 1 ads
Furniture
3,162 products $29 avg 10 ads
Beauty & Cosmetics
1,453 products $283 avg 2 ads
Electronics Electronics
1,416 products $218 avg 2 ads
56 products $33 avg
Celebrations & Gifts
9 products $29 avg
Health
5 products $95 avg
Education & Courses Yoga & Meditation Wellness
415 products $3096 avg
Jewelry & Watches Watches
1,076 products $127 avg
Sporting Goods Sports Equipment Fitness Equipment
39 products $308 avg
Beauty & Cosmetics Celebrations & Gifts Yoga & Meditation Wellness
66 products $344 avg

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FAQ

How many WooCommerce stores are in Iceland?

Our database tracks 1,587 active WooCommerce stores in Iceland.

How fast is the Iceland WooCommerce market growing?

In the past 30 days, 395 new WooCommerce stores were indexed in Iceland, reflecting a 25% monthly growth rate.

What is the average catalog size for Iceland WooCommerce stores?

Among WooCommerce stores in Iceland with catalog data, the average is about 551 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.