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Updated June 22, 2026
Shopify

950 Shopify Stores in Paraguay: Stats & Trends (2026)

We track 950 active Shopify stores in Paraguay, with 172 newly added in the last 30 days (18% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Beauty & Cosmetics, Apparel & Accessories. 41% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

41%
Social media
12%
Meta ads
39%
Contact info
Total Stores
950
Active Shopify stores
New (30d)
172
Newly added in the last 30 days
Avg. Products
193
Among 915 stores with catalog data
Avg. Price
$287
Among 902 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

209 104 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

172 new stores were added in the past 30 days — 18% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 321 · 35%
10-49 276 · 30%
50-199 194 · 21%
200-999 91 · 10%
1k-4.9k 25 · 3%
5k+ 8 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
19% coverage
Beauty & Cosmetics
18% coverage
Apparel & Accessories
11% coverage
Electronics
9% coverage
Health
9% coverage
Hardware
5% coverage
Jewelry & Watches
3% coverage
Baby & Kids
3% coverage
Food & Beverages
3% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 193 because some stores carry much larger inventories. That's smaller than the Shopify average of 408. The most popular store categories in this market are Home & Garden, Beauty & Cosmetics, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 295 · 33%
$25-$49 431 · 48%
$50-$99 67 · 7%
$100-$199 44 · 5%
$200-$499 38 · 4%
$500+ 27 · 3%
Store currencies
PYG 883 USD 38 EUR 9 BRL 5 ARS 4 HUF 2 MXN 2 AED 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $287 because some stores price much higher, pulling it up. That's above the Shopify average of $218.

Popular apps

The most popular are Releasit COD Form & Upsells, Judge.me Product Reviews App, EasySell COD Form & Upsells.

Social media platforms

Instagram (40%), Facebook (25%), TikTok (14%).

Instagram
40%
Facebook
25%
TikTok
14%
YouTube
3%
LinkedIn
1%
Twitter / X
1%
Pinterest
0%

About 41% of stores maintain social media profiles and 12% run Meta ads — moderate marketing investment overall. That's 15 percentage points below the Shopify average of 56%.

Marketing & analytics tools

Facebook Pixel (12%), Google Analytics (11%), TikTok Pixel (5%).

Facebook Pixel
12%
Google Analytics
11%
TikTok Pixel
5%
Google Tag Manager
4%
Google Ads
1%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 25% Horizon 22% Shrine Pro 7% Sense 4% Refresh 4% Shrine Pro Con Esteroides 3% Trade 2% Tinker 2%

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Geographic breakdown

Province and city-level distribution within Paraguay

Top provinces / states
Province Stores Share
California 6 1%
Florida 5 1%
Ciudad Autónoma De Buenos Aires 3 0%
Cundinamarca 2 0%
England 2 0%
Formosa 2 0%
Mato Grosso Do Sul 2 0%
Abu Dhabi 1 0%
Acre 1 0%
Top cities
City Stores Share
Asunción 295 31%
Asuncion 69 7%
Ciudad Del Este 67 7%
San Lorenzo 38 4%
Luque 26 3%
Fernando De La Mora 21 2%
Lambaré 19 2%
Hernandarias 18 2%
Encarnación 17 2%
Top shipping destinations
Paraguay · 916 Spain · 467 Canada · 466 Switzerland · 465 United Kingdom · 465 Norway · 465 United States · 465 Austria · 464 Germany · 464 Denmark · 464

Representative stores

A varied sample - weighted by data completeness, refreshed daily

4,149 products $53 avg 2 ads
Sporting Goods Water Sports Sports Equipment Elevar Conversion Tracking Microsoft Clarity: AI Insights
361 products $28 avg 20 ads
Electronics Home Appliances Globo Mega Menu, Navigation Klaviyo: Email Marketing & SMS
5 products $28 avg 1 ads
Home & Garden Electronics Health Electronics Health Products GSC Countdown Timer Bar Releasit COD Form & Upsells
16 products $26 avg 1 ads
Hardware Beauty & Cosmetics Tools Personal Care Releasit COD Form & Upsells
83 products $31 avg 16 ads
Home & Garden Beauty & Cosmetics Baby & Kids Home Decor Skincare Releasit COD Form & Upsells
Tienda Azu Paraguay
84 products $31 avg 18 ads
Home & Garden Beauty & Cosmetics Baby & Kids Home Decor Skincare Releasit COD Form & Upsells
66 products $27 avg 23 ads
Food & Beverages Food & Beverages Releasit COD Form & Upsells
Casa Mar Paraguay
10 products $27 avg 14 ads
Hardware Tools Home Improvement Releasit COD Form & Upsells
1,342 products $32 avg 11 ads
Animals & Pet Supplies Pet Accessories Dog Accessories Blocky Fraud Filter IP Blocker Evey Events & Tickets
93 products $27 avg 1 ads
Apparel & Accessories Men's Fashion Women's Fashion Hextom: Free Shipping Bar Microsoft Clarity: AI Insights
52 products $27 avg 1 ads
Home & Garden Apparel & Accessories Baby & Kids Fashion Accessories Kids Clothing Releasit COD Form & Upsells
12 products $39 avg 135 ads
Microsoft Clarity: AI Insights Releasit COD Form & Upsells

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FAQ

How many Shopify stores are in Paraguay?

Our database tracks 950 active Shopify stores in Paraguay.

How fast is the Paraguay Shopify market growing?

In the past 30 days, 172 new Shopify stores were indexed in Paraguay, reflecting a 18% monthly growth rate.

What is the average catalog size for Paraguay Shopify stores?

Among Shopify stores in Paraguay with catalog data, the average is about 193 products. The most common catalog size range is 1-9.

What are the most popular apps among Paraguay Shopify stores?

The top apps are Releasit COD Form & Upsells, Judge.me Product Reviews App, EasySell COD Form & Upsells. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.