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Updated Apr 27, 2026
Shopify

781 Shopify Stores in Paraguay: Stats & Trends (2026)

We track 781 active Shopify stores in Paraguay, with 160 newly added in the last 30 days (20% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 43% maintain social media profiles — Instagram leads — and 27% run Meta ad campaigns.

43%
Social media
27%
Meta ads
34%
Contact info
Total Stores
781
Active Shopify stores
New (30d)
160
Newly added in the last 30 days
Avg. Products
225
Among 757 stores with catalog data
Avg. Price
$269
Among 752 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

151 75 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

160 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 254 · 34%
10-49 258 · 34%
50-199 136 · 18%
200-999 80 · 11%
1k-4.9k 22 · 3%
5k+ 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
30% coverage
Home & Garden
28% coverage
Apparel & Accessories
15% coverage
Health
14% coverage
Electronics
13% coverage
Hardware
7% coverage
Baby & Kids
4% coverage
Food & Beverages
3% coverage
Jewelry & Watches
3% coverage
Vehicles & Parts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 225 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The most popular store categories in this market are Beauty & Cosmetics, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 260 · 35%
$25-$49 386 · 51%
$50-$99 46 · 6%
$100-$199 29 · 4%
$200-$499 18 · 2%
$500+ 13 · 2%
Store currencies
PYG 695 USD 45 EUR 12 ARS 4 GBP 4 AUD 3 HUF 3 CAD 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $269 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (36%), Facebook (32%), TikTok (12%).

Instagram
36%
Facebook
32%
TikTok
12%
YouTube
3%
Twitter / X
1%
LinkedIn
1%
Pinterest
1%

About 43% of stores maintain social media profiles and 27% run Meta ads — moderate marketing investment overall. That's 18 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Facebook Pixel (18%), Google Analytics (10%), TikTok Pixel (7%).

Facebook Pixel
18%
Google Analytics
10%
TikTok Pixel
7%
Google Tag Manager
4%
Google Ads
1%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 27% Horizon 19% Shrine Pro 6% Sense 6% Shrine Pro Con Esteroides 4% Refresh 3% Debut 2% Zendrop 2%

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Geographic breakdown

Province and city-level distribution within Paraguay

Top provinces / states
Province Stores Share
California 10 1%
Florida 9 1%
England 7 1%
Texas 5 1%
Georgia 3 0%
North Carolina 3 0%
Arizona 2 0%
Ciudad Autónoma De Buenos Aires 2 0%
Cundinamarca 2 0%
Top cities
City Stores Share
Asunción 214 27%
Asuncion 54 7%
Ciudad Del Este 48 6%
San Lorenzo 25 3%
Encarnación 18 2%
Luque 18 2%
Lambaré 16 2%
Fernando De La Mora 15 2%
Hernandarias 12 2%
Top shipping destinations
Paraguay · 715 United States · 380 Spain · 367 France · 365 Italy · 365 Canada · 364 Germany · 364 Denmark · 364 United Kingdom · 364 Netherlands · 364

Representative stores

A varied sample — weighted by data completeness, refreshed daily

tan simple. Paraguay
7 products $24 avg 4 ads
Beauty & Cosmetics Health personal care health products
19 products $30 avg 10 ads
Vehicles & Parts Beauty & Cosmetics Health car accessories personal care devices
12 products $33 avg 4 ads
Hardware electric materials industrial safety
18 products $29 avg 2 ads
Beauty & Cosmetics hair removal oral hygiene
87 products $28 avg 1 ads
Home & Garden Beauty & Cosmetics online shopping general products
12 products $36 avg 24 ads
Ecomerce Paraguay
6 products $22 avg 14 ads
Electronics led lights vacuum cleaner
26 products $29 avg 10 ads
Health Home & Garden Celebrations & Gifts practical products trending items
17 products $23 avg 9 ads
Beauty & Cosmetics personal-care beauty-store
OSPYRA Paraguay
17 products $23 avg 8 ads
Hardware safety equipment home security
372 products $27 avg 4 ads
Electronics technology store electronic gadgets Loox ‑ Product Reviews App
27 products $25 avg 8 ads
Home & Garden Electronics Sporting Goods innovative products affordable prices

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FAQ

How many Shopify stores are in Paraguay?

Our database tracks 781 active Shopify stores in Paraguay.

How fast is the Paraguay Shopify market growing?

In the past 30 days, 160 new Shopify stores were indexed in Paraguay, reflecting a 20% monthly growth rate.

What is the average catalog size for Paraguay Shopify stores?

Among Shopify stores in Paraguay with catalog data, the average is about 225 products. The most common catalog size range is 10-49.

What are the most popular apps among Paraguay Shopify stores?

The top apps are Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.