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Updated July 13, 2026
Shopify

939 Shopify Stores in Paraguay: Stats & Trends (2026)

We track 939 active Shopify stores in Paraguay, with 133 newly added in the last 30 days (14% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Beauty & Cosmetics, Apparel & Accessories. 42% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

42%
Social media
11%
Meta ads
40%
Contact info
Total Stores
939
Active Shopify stores
New (30d)
133
Newly added in the last 30 days
Avg. Products
204
Among 905 stores with catalog data
Avg. Price
$294
Among 887 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

200 100 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

133 new stores were added in the past 30 days (14% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 311 · 34%
10-49 272 · 30%
50-199 192 · 21%
200-999 94 · 10%
1k-4.9k 28 · 3%
5k+ 8 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
17% coverage
Beauty & Cosmetics
16% coverage
Apparel & Accessories
10% coverage
Electronics
9% coverage
Health
8% coverage
Hardware
5% coverage
Jewelry & Watches
4% coverage
Baby & Kids
3% coverage
Food & Beverages
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 204 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The most popular store categories in this market are Home & Garden, Beauty & Cosmetics, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 282 · 32%
$25-$49 415 · 47%
$50-$99 73 · 8%
$100-$199 49 · 6%
$200-$499 37 · 4%
$500+ 31 · 3%
Store currencies
PYG 869 USD 40 EUR 11 BRL 5 ARS 3 HUF 2 MXN 2 AED 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $294 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Releasit COD Form & Upsells, Judge.me Product Reviews App, EasySell COD Form & Upsells.

Social media platforms

Instagram (41%), Facebook (26%), TikTok (15%).

Instagram
41%
Facebook
26%
TikTok
15%
YouTube
3%
LinkedIn
1%
Twitter / X
1%
Pinterest
0%

About 42% of stores maintain social media profiles and 11% run Meta ads — moderate marketing investment overall. That's 13 percentage points below the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (11%), Facebook Pixel (11%), TikTok Pixel (5%).

Google Analytics
11%
Facebook Pixel
11%
TikTok Pixel
5%
Google Tag Manager
4%
Google Ads
1%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 24% Horizon 22% Shrine Pro 6% Refresh 4% Sense 4% Shrine Pro Con Esteroides 4% Trade 2% Tinker 2%

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Geographic breakdown

Province and city-level distribution within Paraguay

Top provinces / states
Province Stores Share
California 5 1%
Florida 5 1%
Ciudad Autónoma De Buenos Aires 4 0%
England 2 0%
Formosa 2 0%
Mato Grosso Do Sul 2 0%
Abu Dhabi 1 0%
Acre 1 0%
Alabama 1 0%
Top cities
City Stores Share
Asunción 292 31%
Asuncion 67 7%
Ciudad Del Este 65 7%
San Lorenzo 42 4%
Luque 29 3%
Fernando De La Mora 19 2%
Lambaré 19 2%
Encarnación 18 2%
Hernandarias 18 2%
Top shipping destinations
Paraguay · 900 Canada · 469 Spain · 469 United States · 468 Switzerland · 466 United Kingdom · 466 Norway · 466 United Arab Emirates · 465 Austria · 465 Australia · 465

Representative stores

A varied sample - weighted by data completeness, refreshed daily

KALUA Paraguay
309 products $20 avg 1 ads
Beauty & Cosmetics Beauty Products Cosmetics TA AI Product Labels & Badges
521 products $38 avg 2 ads
Beauty & Cosmetics Skincare Personal Care
114 products $16 avg 1 ads
Beauty & Cosmetics Blockify Fraud Filter, Blocker CK: Abandoned cart on WhatsApp
Oiko Store Paraguay
11 products $26 avg 1 ads
Beauty & Cosmetics Electronics Beauty Products Electronics EasySell COD Form & Upsells GSC Countdown Timer Bar
My Store Paraguay
36 products $35 avg 4 ads
Home & Garden Hardware Beauty & Cosmetics Home Decor Tools Releasit COD Form & Upsells
19 products $27 avg 9 ads
Health Beauty & Cosmetics Judge.me Product Reviews App Releasit COD Form & Upsells
6 products $27 avg 31 ads
Health
17 products $30 avg 4 ads
Beauty & Cosmetics Beauty Products Cosmetics Releasit COD Form & Upsells
2,919 products $66 avg 5 ads
Apparel & Accessories Women's Fashion Clothing CK: Abandoned cart on WhatsApp Geolocation Redirects Geo:Pro
2,062 products $188 avg 1 ads
Home & Garden Electronics Furniture Home Appliances Avada AI SEO Image Optimizer Microsoft Clarity: AI Insights
47 products $30 avg 13 ads
Home & Garden Kitchenware Home Decor Microsoft Clarity: AI Insights Releasit COD Form & Upsells
39 products $26 avg 11 ads
Home & Garden Beauty & Cosmetics Baby & Kids Releasit COD Form & Upsells

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FAQ

How many Shopify stores are in Paraguay?

Our database tracks 939 active Shopify stores in Paraguay.

How fast is the Paraguay Shopify market growing?

In the past 30 days, 133 new Shopify stores were indexed in Paraguay, reflecting a 14% monthly growth rate.

What is the average catalog size for Paraguay Shopify stores?

Among Shopify stores in Paraguay with catalog data, the average is about 204 products. The most common catalog size range is 1-9.

What are the most popular apps among Paraguay Shopify stores?

The top apps are Releasit COD Form & Upsells, Judge.me Product Reviews App, EasySell COD Form & Upsells. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.