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Updated June 8, 2026
Shopify

942 Shopify Stores in Paraguay: Stats & Trends (2026)

We track 942 active Shopify stores in Paraguay, with 191 newly added in the last 30 days (20% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Beauty & Cosmetics, Apparel & Accessories. 42% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.

42%
Social media
14%
Meta ads
40%
Contact info
Total Stores
942
Active Shopify stores
New (30d)
191
Newly added in the last 30 days
Avg. Products
202
Among 915 stores with catalog data
Avg. Price
$281
Among 906 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

251 125 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

191 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 301 · 33%
10-49 286 · 31%
50-199 192 · 21%
200-999 98 · 11%
1k-4.9k 30 · 3%
5k+ 8 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
21% coverage
Beauty & Cosmetics
20% coverage
Apparel & Accessories
12% coverage
Health
10% coverage
Electronics
10% coverage
Hardware
6% coverage
Jewelry & Watches
4% coverage
Baby & Kids
3% coverage
Food & Beverages
3% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 202 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The most popular store categories in this market are Home & Garden, Beauty & Cosmetics, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 298 · 33%
$25-$49 444 · 49%
$50-$99 69 · 8%
$100-$199 40 · 4%
$200-$499 32 · 4%
$500+ 23 · 3%
Store currencies
PYG 872 USD 34 EUR 7 ARS 6 BRL 5 MXN 4 HUF 3 CLP 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $281 because some stores price much higher, pulling it up. That's above the Shopify average of $219.

Popular apps

The most popular are Releasit COD Form & Upsells, Judge.me Product Reviews App, PageFly Landing Page Builder.

Social media platforms

Instagram (41%), Facebook (27%), TikTok (15%).

Instagram
41%
Facebook
27%
TikTok
15%
YouTube
3%
LinkedIn
1%
Twitter / X
1%
Pinterest
0%

About 42% of stores maintain social media profiles and 14% run Meta ads — moderate marketing investment overall. That's 17 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Facebook Pixel (13%), Google Analytics (11%), TikTok Pixel (6%).

Facebook Pixel
13%
Google Analytics
11%
TikTok Pixel
6%
Google Tag Manager
4%
Google Ads
1%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 26% Horizon 21% Shrine Pro 7% Sense 4% Refresh 4% Shrine Pro Con Esteroides 3% Tinker 2% Trade 2%

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Geographic breakdown

Province and city-level distribution within Paraguay

Top provinces / states
Province Stores Share
California 6 1%
Florida 6 1%
Ciudad Autónoma De Buenos Aires 4 0%
Entre Ríos 4 0%
Cundinamarca 2 0%
Delaware 2 0%
England 2 0%
Formosa 2 0%
Mato Grosso Do Sul 2 0%
Top cities
City Stores Share
Asunción 298 32%
Asuncion 68 7%
Ciudad Del Este 61 6%
San Lorenzo 34 4%
Luque 25 3%
Lambaré 19 2%
Fernando De La Mora 18 2%
Encarnación 17 2%
Hernandarias 17 2%
Top shipping destinations
Paraguay · 910 Spain · 441 Canada · 440 Switzerland · 440 United Kingdom · 439 Norway · 439 Austria · 438 Australia · 438 Belgium · 438 Czechia · 438

Representative stores

A varied sample - weighted by data completeness, refreshed daily

26 products $23 avg 9 ads
Home & Garden Beauty & Cosmetics Baby & Kids discount offers free shipping Releasit COD Form & Upsells
25 products $28 avg 18 ads
Health Home & Garden health products personal care EasySell COD Form & Upsells
Ecomerce Paraguay
8 products $28 avg 17 ads
Electronics led lights vacuum cleaner Releasit COD Form & Upsells
5 products $29 avg 12 ads
Apparel & Accessories fashion accessories clothing store Releasit COD Form & Upsells
16 products $27 avg 12 ads
Beauty & Cosmetics personal care hair shampoo Releasit COD Form & Upsells
Mi tienda Paraguay
12 products $25 avg 33 ads
Beauty & Cosmetics skincare products eye serum roll-on Releasit COD Form & Upsells
ESSENZIALE Paraguay
12 products $20 avg 2 ads
Apparel & Accessories luxury fashion Releasit COD Form & Upsells
Pinkie Shop Paraguay
25 products $23 avg 3 ads
Home & Garden home decor fishing gear Microsoft Clarity: AI Insights Releasit COD Form & Upsells
554 products $40 avg 3 ads
Home & Garden Beauty & Cosmetics Health home goods beauty products Dropi Releasit COD Form & Upsells
ShopNow Py Paraguay
93 products $27 avg 64 ads
Beauty & Cosmetics Home & Garden Health dental care products skin tag remover PageFly Landing Page Builder Releasit COD Form & Upsells
1,342 products $32 avg 18 ads
Animals & Pet Supplies pet accessories dog supplies Blocky Fraud Filter IP Blocker Evey Events & Tickets
1,837 products $35 avg 5 ads
Beauty & Cosmetics Apparel & Accessories cosmetics accessories

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FAQ

How many Shopify stores are in Paraguay?

Our database tracks 942 active Shopify stores in Paraguay.

How fast is the Paraguay Shopify market growing?

In the past 30 days, 191 new Shopify stores were indexed in Paraguay, reflecting a 20% monthly growth rate.

What is the average catalog size for Paraguay Shopify stores?

Among Shopify stores in Paraguay with catalog data, the average is about 202 products. The most common catalog size range is 1-9.

What are the most popular apps among Paraguay Shopify stores?

The top apps are Releasit COD Form & Upsells, Judge.me Product Reviews App, PageFly Landing Page Builder. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.