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WooCommerce country analytics
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Updated June 8, 2026
WooCommerce

184 WooCommerce Stores in Panama: Stats & Trends (2026)

We track 184 active WooCommerce stores in Panama, with 67 newly added in the last 30 days (36% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Hardware. 64% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

64%
Social media
1%
Meta ads
69%
Contact info
Total Stores
184
Active WooCommerce stores
New (30d)
67
Newly added in the last 30 days
Avg. Products
349
Among 176 stores with catalog data
Avg. Price
$618
Among 129 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

89 44 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

67 new stores were added in the past 30 days — 36% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 44 · 25%
10-49 56 · 32%
50-199 36 · 20%
200-999 30 · 17%
1k-4.9k 9 · 5%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
11% coverage
Home & Garden
7% coverage
Hardware
5% coverage
Health
5% coverage
Food & Beverages
4% coverage
Vehicles & Parts
4% coverage
Apparel & Accessories
3% coverage
Beauty & Cosmetics
3% coverage
Business & Industrial
3% coverage
Education & Courses
3% coverage
General Merchandise
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 349 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,584. The most popular store categories in this market are Electronics, Home & Garden, Hardware.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 34 · 26%
$25-$49 18 · 14%
$50-$99 25 · 19%
$100-$199 19 · 15%
$200-$499 20 · 16%
$500+ 13 · 10%
Store currencies
USD 151 PAB 6 GBP 4 ALL 1 ARS 1 MXN 1 NIO 1 ZAR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $618 because some stores price much higher, pulling it up. That's above the WooCommerce average of $422.

Social media platforms

Facebook (55%), Instagram (53%), YouTube (18%).

Facebook
55%
Instagram
53%
YouTube
18%
Twitter / X
17%
LinkedIn
15%
TikTok
7%
Pinterest
1%

Social media adoption is strong at 64%, and 1% of stores run Meta ad campaigns. That's 20 percentage points above the WooCommerce average of 44%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (23%), Facebook Pixel (14%).

Google Analytics
33%
Google Tag Manager
23%
Facebook Pixel
14%
Google Ads
10%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

79 products $31 avg
Apparel & Accessories
576 products $79 avg
Electronics Home & Garden
156 products $55 avg
Home & Garden
6 products $23 avg
Electronics Electronics Smart Home
660 products $1 avg
General Merchandise
33 products $350 avg
Jewelry & Watches Jewelry Fashion Accessories
157 products $9 avg
Home & Garden Apparel & Accessories Beauty & Cosmetics Clothing Beauty Products
11 products $57 avg
Electronics Electronics
28 products $378 avg
Software

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FAQ

How many WooCommerce stores are in Panama?

Our database tracks 184 active WooCommerce stores in Panama.

How fast is the Panama WooCommerce market growing?

In the past 30 days, 67 new WooCommerce stores were indexed in Panama, reflecting a 36% monthly growth rate.

What is the average catalog size for Panama WooCommerce stores?

Among WooCommerce stores in Panama with catalog data, the average is about 349 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.