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WooCommerce country analytics
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Updated June 29, 2026
WooCommerce

206 WooCommerce Stores in Panama: Stats & Trends (2026)

We track 206 active WooCommerce stores in Panama, with 45 newly added in the last 30 days (22% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Hardware. 60% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

60%
Social media
2%
Meta ads
67%
Contact info
Total Stores
206
Active WooCommerce stores
New (30d)
45
Newly added in the last 30 days
Avg. Products
325
Among 197 stores with catalog data
Avg. Price
$590
Among 142 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

85 42 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

45 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 51 · 26%
10-49 60 · 30%
50-199 41 · 21%
200-999 36 · 18%
1k-4.9k 8 · 4%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
10% coverage
Home & Garden
8% coverage
Hardware
6% coverage
Health
5% coverage
Vehicles & Parts
5% coverage
Food & Beverages
3% coverage
Apparel & Accessories
3% coverage
Beauty & Cosmetics
3% coverage
Business & Industrial
3% coverage
Education & Courses
2% coverage
Travel
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 325 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,495. The most popular store categories in this market are Electronics, Home & Garden, Hardware.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 38 · 27%
$25-$49 19 · 13%
$50-$99 27 · 19%
$100-$199 21 · 15%
$200-$499 24 · 17%
$500+ 13 · 9%
Store currencies
USD 171 PAB 6 GBP 3 MXN 2 ALL 1 ARS 1 NIO 1 ZAR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $590 because some stores price much higher, pulling it up. That's above the WooCommerce average of $426.

Social media platforms

Facebook (53%), Instagram (53%), YouTube (19%).

Facebook
53%
Instagram
53%
YouTube
19%
Twitter / X
16%
LinkedIn
13%
TikTok
8%
Pinterest
0%

Social media adoption is strong at 60%, and 2% of stores run Meta ad campaigns. That's 15 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (21%), Facebook Pixel (14%).

Google Analytics
32%
Google Tag Manager
21%
Facebook Pixel
14%
Google Ads
10%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,762 products $8 avg
Books & Literature
372 products $369 avg
Furniture Bedroom Furniture Living Room Furniture
23 products $6 avg
Food & Beverages Coffee Gifts
660 products $1 avg
General Merchandise
215 products $375 avg
Education & Courses Courses
556 products $24 avg
Electronics
29 products $162 avg
Business & Industrial
28 products $378 avg
Software
133 products $1 avg
Hardware Business & Industrial Business Supplies Power Tools
126 products $124 avg
Vehicles & Parts Motorcycle Parts
20 products $6 avg
Health Sporting Goods Supplements

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FAQ

How many WooCommerce stores are in Panama?

Our database tracks 206 active WooCommerce stores in Panama.

How fast is the Panama WooCommerce market growing?

In the past 30 days, 45 new WooCommerce stores were indexed in Panama, reflecting a 22% monthly growth rate.

What is the average catalog size for Panama WooCommerce stores?

Among WooCommerce stores in Panama with catalog data, the average is about 325 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.