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WooCommerce country analytics
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Updated May 4, 2026
WooCommerce

80 WooCommerce Stores in Panama: Stats & Trends (2026)

We track 80 active WooCommerce stores in Panama, with 38 newly added in the last 30 days (48% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Vehicles & Parts, Food & Beverages. 64% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

64%
Social media
4%
Meta ads
64%
Contact info
Total Stores
80
Active WooCommerce stores
New (30d)
38
Newly added in the last 30 days
Avg. Products
579
Among 78 stores with catalog data
Avg. Price
$1,124
Among 59 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

38 new stores were added in the past 30 days — 48% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 33%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 15 · 19%
10-49 26 · 33%
50-199 17 · 22%
200-999 13 · 17%
1k-4.9k 6 · 8%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
16% coverage
Vehicles & Parts
9% coverage
Food & Beverages
8% coverage
Hardware
8% coverage
Home & Garden
5% coverage
Beauty & Cosmetics
4% coverage
Education & Courses
4% coverage
Health
4% coverage
Business & Industrial
2% coverage
Celebrations & Gifts
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 579 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,218. The most popular store categories in this market are Electronics, Vehicles & Parts, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 16 · 27%
$25-$49 6 · 10%
$50-$99 11 · 19%
$100-$199 11 · 19%
$200-$499 10 · 17%
$500+ 5 · 8%
Store currencies
USD 62 PAB 4 GBP 2 NIO 1 ZAR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $1,124 because some stores price much higher, pulling it up. That's above the WooCommerce average of $419.

Social media platforms

Facebook (60%), Instagram (52%), YouTube (20%).

Facebook
60%
Instagram
52%
YouTube
20%
Twitter / X
11%
LinkedIn
10%
TikTok
8%

Social media adoption is strong at 64%, and 4% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 52%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (28%), Facebook Pixel (19%).

Google Analytics
35%
Google Tag Manager
28%
Facebook Pixel
19%
Google Ads
8%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

72 products $287 avg
Hardware equipment rental construction machinery
1,739 products $9 avg
Books & Literature libros infantiles educational-books
Jamtech Panama
561 products $442 avg
Electronics computer accessories printer accessories
108 products $32 avg
Health medical supplies surgical supplies
78 products $151 avg 3 ads
Electronics smartphones wearables
91 products $341 avg
Electronics dji drones consumer technology
73 products $9 avg
Food & Beverages keto snacks
3,770 products $23 avg
Celebrations & Gifts religious gifts catholic faith
29 products $58 avg
Health Beauty & Cosmetics health and beauty deals beauty product sales
80 products $136 avg
Electronics portable audio true wireless earbuds

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FAQ

How many WooCommerce stores are in Panama?

Our database tracks 80 active WooCommerce stores in Panama.

How fast is the Panama WooCommerce market growing?

In the past 30 days, 38 new WooCommerce stores were indexed in Panama, reflecting a 48% monthly growth rate.

What is the average catalog size for Panama WooCommerce stores?

Among WooCommerce stores in Panama with catalog data, the average is about 579 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.