2,989 Shopify Stores in Guatemala: Stats & Trends (2026)
We track 2,989 active Shopify stores in Guatemala, with 281 newly added in the last 30 days (9% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 54% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
281 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 17%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 337 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $205 because some stores price much higher, pulling it up.
Popular apps
The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.
Marketing & analytics tools
Google Analytics (20%), Facebook Pixel (9%), Google Tag Manager (7%).
Popular themes
The most used are Dawn, Debut, Shrine Pro.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Guatemala
| Province | Stores | Share |
|---|---|---|
| Guatemala | 986 | 33% |
| California | 162 | 5% |
| England | 100 | 3% |
| Florida | 95 | 3% |
| Texas | 68 | 2% |
| New York | 62 | 2% |
| Quetzaltenango | 35 | 1% |
| Georgia | 33 | 1% |
| Ontario | 32 | 1% |
| City | Stores | Share |
|---|---|---|
| Ciudad De Guatemala | 489 | 16% |
| Guatemala | 256 | 9% |
| Guatemala City | 81 | 3% |
| Guatemala | 47 | 2% |
| London | 26 | 1% |
| Guatemala | 25 | 1% |
| Los Angeles | 24 | 1% |
| Mixco | 21 | 1% |
| Quetzaltenango | 20 | 1% |
Representative stores
A varied sample — weighted by data completeness, refreshed daily
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Start Free TrialFAQ
How many Shopify stores are in Guatemala?
Our database tracks 2,989 active Shopify stores in Guatemala.
How fast is the Guatemala Shopify market growing?
In the past 30 days, 281 new Shopify stores were indexed in Guatemala, reflecting a 9% monthly growth rate.
What is the average catalog size for Guatemala Shopify stores?
Among Shopify stores in Guatemala with catalog data, the average is about 337 products. The most common catalog size range is 10-49.
What are the most popular apps among Guatemala Shopify stores?
The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (47%), Facebook (41%), TikTok (12%).
Social media adoption is strong at 54%, and 11% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 61%.