1,898 Shopify Stores in Guatemala: Stats & Trends (2026)
We track 1,898 active Shopify stores in Guatemala, with 367 newly added in the last 30 days (19% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Health. 42% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
367 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 276 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The most popular store categories in this market are Beauty & Cosmetics, Apparel & Accessories, Health.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $150 because some stores price much higher, pulling it up. That's below the Shopify average of $219.
Popular apps
The most popular are Releasit COD Form & Upsells, Judge.me Product Reviews App, GemPages Landing Page Builder.
Marketing & analytics tools
Google Analytics (16%), Facebook Pixel (12%), TikTok Pixel (8%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Guatemala
| Province | Stores | Share |
|---|---|---|
| Guatemala | 1,284 | 68% |
| Quetzaltenango | 44 | 2% |
| Sacatepéquez | 34 | 2% |
| Huehuetenango | 27 | 1% |
| Alta Verapaz | 25 | 1% |
| Antioquia | 22 | 1% |
| Escuintla | 19 | 1% |
| Chiquimula | 18 | 1% |
| Izabal | 16 | 1% |
| Valle Del Cauca | 16 | 1% |
| City | Stores | Share |
|---|---|---|
| Ciudad De Guatemala | 639 | 34% |
| Guatemala | 335 | 18% |
| Guatemala City | 102 | 5% |
| Guatemala | 59 | 3% |
| Quetzaltenango | 28 | 1% |
| Guatemala | 27 | 1% |
| Mixco | 24 | 1% |
| Villa Nueva | 24 | 1% |
| Huehuetenango | 15 | 1% |
Representative stores
A varied sample - weighted by data completeness, refreshed daily
CK: Abandoned cart on WhatsApp
EasySell COD Form & Upsells
1CP: Email Popups & Spin Wheel
PageFly Landing Page Builder
Pop Convert ‑ Pop Ups, Banners
Releasit COD Form & Upsells
GemPages Landing Page Builder
Releasit COD Form & Upsells
Kaching Bundles App & Upsells
GemPages Landing Page Builder
GemPages Landing Page Builder
Microsoft Clarity: AI Insights
Globo Mega Menu, Navigation
EAZE WhatsApp Button
Releasit COD Form & Upsells
Releasit COD Form & Upsells
Judge.me Product Reviews App
Releasit COD Form & Upsells
Bundler ‑ Product Bundles App
GSC Countdown Timer Bar
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Start Free TrialFAQ
How many Shopify stores are in Guatemala?
Our database tracks 1,898 active Shopify stores in Guatemala.
How fast is the Guatemala Shopify market growing?
In the past 30 days, 367 new Shopify stores were indexed in Guatemala, reflecting a 19% monthly growth rate.
What is the average catalog size for Guatemala Shopify stores?
Among Shopify stores in Guatemala with catalog data, the average is about 276 products. The most common catalog size range is 10-49.
What are the most popular apps among Guatemala Shopify stores?
The top apps are Releasit COD Form & Upsells, Judge.me Product Reviews App, GemPages Landing Page Builder. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (40%), Facebook (31%), TikTok (18%).
About 42% of stores maintain social media profiles and 13% run Meta ads — moderate marketing investment overall. That's 17 percentage points below the Shopify average of 59%.