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WooCommerce country analytics
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Updated May 18, 2026
WooCommerce

413 WooCommerce Stores in Guatemala: Stats & Trends (2026)

We track 413 active WooCommerce stores in Guatemala, with 276 newly added in the last 30 days (67% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Food & Beverages. 56% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

56%
Social media
1%
Meta ads
60%
Contact info
Total Stores
413
Active WooCommerce stores
New (30d)
276
Newly added in the last 30 days
Avg. Products
436
Among 403 stores with catalog data
Avg. Price
$140
Among 311 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

176 88 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

276 new stores were added in the past 30 days — 67% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 71 · 18%
10-49 118 · 29%
50-199 101 · 25%
200-999 83 · 21%
1k-4.9k 22 · 5%
5k+ 8 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
13% coverage
Home & Garden
9% coverage
Food & Beverages
8% coverage
Apparel & Accessories
7% coverage
Hardware
7% coverage
Health
7% coverage
Beauty & Cosmetics
4% coverage
Business & Industrial
4% coverage
Books & Literature
3% coverage
Education & Courses
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 436 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,372. The most popular store categories in this market are Electronics, Home & Garden, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 129 · 41%
$25-$49 64 · 21%
$50-$99 36 · 12%
$100-$199 39 · 13%
$200-$499 24 · 8%
$500+ 19 · 6%
Store currencies
GTQ 326 USD 52 GBP 5 CRC 1 EGP 1 EUR 1 INR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $140 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (51%), Instagram (42%), TikTok (12%).

Facebook
51%
Instagram
42%
TikTok
12%
YouTube
10%
Twitter / X
5%
LinkedIn
5%
Pinterest
1%

Social media adoption is strong at 56%, and 1% of stores run Meta ad campaigns. That's 8 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (23%), Facebook Pixel (20%), Google Tag Manager (15%).

Google Analytics
23%
Facebook Pixel
20%
Google Tag Manager
15%
Google Ads
9%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

449 products $56 avg
Apparel & Accessories women's fashion guatemala clothing
856 products $82 avg
Electronics tv cables
6 products $128 avg
Beauty & Cosmetics eyelash enhancer eyebrow growth
6 products $19 avg
Arts & Entertainment magazines fashion publications
121 products $46 avg
Electronics security systems gps trackers
11 products $8 avg
Food & Beverages organic snacks healthy cereals
2,012 products $29 avg
Beauty & Cosmetics beauty products hair shampoo
12 products $35 avg
Health natural medicine health products
889 products $18 avg
Home & Garden kitchen tiles bathroom fixtures
960 products $186 avg
Electronics xiaomi redmi

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FAQ

How many WooCommerce stores are in Guatemala?

Our database tracks 413 active WooCommerce stores in Guatemala.

How fast is the Guatemala WooCommerce market growing?

In the past 30 days, 276 new WooCommerce stores were indexed in Guatemala, reflecting a 67% monthly growth rate.

What is the average catalog size for Guatemala WooCommerce stores?

Among WooCommerce stores in Guatemala with catalog data, the average is about 436 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.