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Updated Apr 27, 2026
Shopify

1,333 Shopify Stores in El Salvador: Stats & Trends (2026)

We track 1,333 active Shopify stores in El Salvador, with 61 newly added in the last 30 days (5% of the current base). Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Beauty & Cosmetics, Home & Garden. 61% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

61%
Social media
5%
Meta ads
52%
Contact info
Total Stores
1,333
Active Shopify stores
New (30d)
61
Newly added in the last 30 days
Avg. Products
525
Among 1,294 stores with catalog data
Avg. Price
$262
Among 1,277 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

58 29 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

61 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 235 · 18%
10-49 350 · 27%
50-199 359 · 28%
200-999 244 · 19%
1k-4.9k 77 · 6%
5k+ 29 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
30% coverage
Beauty & Cosmetics
10% coverage
Home & Garden
10% coverage
Arts & Entertainment
10% coverage
Jewelry & Watches
6% coverage
Health
6% coverage
Electronics
6% coverage
Celebrations & Gifts
3% coverage
Food & Beverages
3% coverage
Hardware
2% coverage
Toys & Games
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 525 products per store. That's larger than the Shopify average of 447. The most popular store categories in this market are Apparel & Accessories, Beauty & Cosmetics, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 344 · 27%
$25-$49 415 · 32%
$50-$99 224 · 18%
$100-$199 124 · 10%
$200-$499 92 · 7%
$500+ 78 · 6%
Store currencies
USD 1,047 EUR 72 GBP 48 AUD 30 INR 30 CAD 25 JPY 7 MXN 7

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $262 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (56%), Facebook (45%), TikTok (14%).

Instagram
56%
Facebook
45%
TikTok
14%
Twitter / X
12%
YouTube
12%
Pinterest
8%
LinkedIn
2%

Social media adoption is strong at 61%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (26%), Google Tag Manager (7%), Google Ads (4%).

Google Analytics
26%
Google Tag Manager
7%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 17% Debut 14% Horizon 4% Shrine Pro 3% Brooklyn 2% Refresh 2% Venture 2% Sense 2%

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Geographic breakdown

Province and city-level distribution within El Salvador

Top provinces / states
Province Stores Share
San Salvador 167 13%
California 119 9%
Florida 68 5%
New York 54 4%
England 48 4%
Texas 47 4%
La Libertad 34 3%
New Jersey 30 2%
Georgia 28 2%
Top cities
City Stores Share
San Salvador 161 12%
London 16 1%
Los Angeles 15 1%
Santa Tecla 15 1%
New York 13 1%
San Miguel 10 1%
Miami 9 1%
Portland 8 1%
San Francisco 8 1%
Toronto 8 1%
Top shipping destinations
United States · 922 Canada · 572 United Kingdom · 539 El Salvador · 539 France · 503 Germany · 500 Italy · 495 Netherlands · 494 Australia · 493

Representative stores

A varied sample — weighted by data completeness, refreshed daily

240 products $29 avg 4 ads
Home & Garden memory foam pillow granite nonstick pan
57 products $29 avg 95 ads
Health fenugreek capsules creatine supplement
VITRA El Salvador
53 products $23 avg 2 ads
Hardware hardware store diy tools
1,636 products $52 avg 1 ads
Books & Literature vinyl records cds for sale
79 products $34 avg 3 ads
Hardware home improvement tools
VISAIN SV El Salvador
7 products $36 avg 3 ads
Beauty & Cosmetics aloe vera skincare long lasting liquid makeup
Meravo Latino El Salvador
5 products $39 avg 1 ads
Electronics electronics accessories
25 products $37 avg 37 ads
Home & Garden Electronics garden hose phone accessory
23 products $59 avg
Apparel & Accessories apparel clothing ShareASale
15 products $124 avg
Jewelry & Watches handcrafted jewelry recycled metals
Mitas Jewelry El Salvador
712 products $9 avg 1 ads
Jewelry & Watches jewelry accessories
318 products $38 avg 15 ads
Apparel & Accessories fashion clothing Kiwi Size Chart & Recommender

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FAQ

How many Shopify stores are in El Salvador?

Our database tracks 1,333 active Shopify stores in El Salvador.

How fast is the El Salvador Shopify market growing?

In the past 30 days, 61 new Shopify stores were indexed in El Salvador, reflecting a 5% monthly growth rate.

What is the average catalog size for El Salvador Shopify stores?

Among Shopify stores in El Salvador with catalog data, the average is about 525 products. The most common catalog size range is 50-199.

What are the most popular apps among El Salvador Shopify stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.