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WooCommerce country analytics
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Updated July 20, 2026
WooCommerce

242 WooCommerce Stores in El Salvador: Stats & Trends (2026)

We track 242 active WooCommerce stores in El Salvador, with 39 newly added in the last 30 days (16% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Hardware, Apparel & Accessories. 53% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

53%
Social media
1%
Meta ads
54%
Contact info
Total Stores
242
Active WooCommerce stores
New (30d)
39
Newly added in the last 30 days
Avg. Products
301
Among 230 stores with catalog data
Avg. Price
$174
Among 157 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

78 39 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

39 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 20%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 48 · 21%
10-49 70 · 30%
50-199 57 · 25%
200-999 43 · 19%
1k-4.9k 10 · 4%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
7% coverage
Hardware
7% coverage
Apparel & Accessories
7% coverage
Food & Beverages
6% coverage
Home & Garden
6% coverage
Beauty & Cosmetics
4% coverage
Vehicles & Parts
4% coverage
Business & Industrial
3% coverage
Arts & Entertainment
2% coverage
Health
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 301 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,639. The most popular store categories in this market are Electronics, Hardware, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 73 · 46%
$25-$49 18 · 11%
$50-$99 20 · 13%
$100-$199 19 · 12%
$200-$499 14 · 9%
$500+ 13 · 8%
Store currencies
USD 202 GBP 5 GTQ 5 SEK 4 AUD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $174 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (50%), Instagram (38%), TikTok (11%).

Facebook
50%
Instagram
38%
TikTok
11%
Twitter / X
9%
LinkedIn
8%
YouTube
8%
Pinterest
0%

Social media adoption is strong at 53%, and 1% of stores run Meta ad campaigns. That's 15 percentage points above the WooCommerce average of 38%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (12%), Facebook Pixel (7%).

Google Analytics
21%
Google Tag Manager
12%
Facebook Pixel
7%
Google Ads
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

106 products $64 avg
Electronics Gaming Accessories
737 products $46 avg
Apparel & Accessories Watches
10 products $641 avg
47 products $900 avg
Business & Industrial Business Supplies
163 products $7 avg
Food & Beverages Specialty Foods
Innovarte El Salvador
353 products $11 avg
Celebrations & Gifts
154 products $43 avg
Sporting Goods Sportswear Fitness Equipment
32 products $17 avg
Apparel & Accessories Women's Clothing Clothing
300 products $18 avg
Apparel & Accessories Women's Fashion
137 products $6 avg
Home & Garden Beauty & Cosmetics Personal Care
246 products $4 avg
Beauty & Cosmetics Cosmetics

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FAQ

How many WooCommerce stores are in El Salvador?

Our database tracks 242 active WooCommerce stores in El Salvador.

How fast is the El Salvador WooCommerce market growing?

In the past 30 days, 39 new WooCommerce stores were indexed in El Salvador, reflecting a 16% monthly growth rate.

What is the average catalog size for El Salvador WooCommerce stores?

Among WooCommerce stores in El Salvador with catalog data, the average is about 301 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.