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WooCommerce country analytics
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Updated June 29, 2026
WooCommerce

220 WooCommerce Stores in El Salvador: Stats & Trends (2026)

We track 220 active WooCommerce stores in El Salvador, with 62 newly added in the last 30 days (28% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Hardware, Apparel & Accessories, Electronics. 63% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

63%
Social media
2%
Meta ads
65%
Contact info
Total Stores
220
Active WooCommerce stores
New (30d)
62
Newly added in the last 30 days
Avg. Products
257
Among 210 stores with catalog data
Avg. Price
$191
Among 143 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

79 39 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

62 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 45 · 21%
10-49 60 · 29%
50-199 56 · 27%
200-999 38 · 18%
1k-4.9k 10 · 5%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Hardware
8% coverage
Apparel & Accessories
7% coverage
Electronics
6% coverage
Food & Beverages
6% coverage
Home & Garden
6% coverage
Business & Industrial
4% coverage
Vehicles & Parts
4% coverage
Beauty & Cosmetics
3% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 257 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,495. The most popular store categories in this market are Hardware, Apparel & Accessories, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 63 · 44%
$25-$49 15 · 10%
$50-$99 17 · 12%
$100-$199 21 · 15%
$200-$499 13 · 9%
$500+ 14 · 10%
Store currencies
USD 183 GBP 4 GTQ 4 SEK 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $191 because some stores price much higher, pulling it up. That's below the WooCommerce average of $426.

Social media platforms

Facebook (59%), Instagram (49%), TikTok (14%).

Facebook
59%
Instagram
49%
TikTok
14%
LinkedIn
12%
Twitter / X
11%
YouTube
11%
Pinterest
0%

Social media adoption is strong at 63%, and 2% of stores run Meta ad campaigns. That's 18 percentage points above the WooCommerce average of 45%.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (13%), Facebook Pixel (10%).

Google Analytics
22%
Google Tag Manager
13%
Facebook Pixel
10%
Google Ads
5%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

110 products $55 avg
Celebrations & Gifts Flowers & Florists Gifts
3,150 products $221 avg
Apparel & Accessories Beauty & Cosmetics
159 products $242 avg 3 ads
Electronics Travel Electronics
323 products $128 avg
Electronics Computer Accessories Smart Home
Innovarte El Salvador
360 products $10 avg
Celebrations & Gifts
181 products $118 avg
Apparel & Accessories Women's Shoes Fashion Accessories
68 products $21 avg
Vehicles & Parts
2,322 products $2 avg
Office Supplies Office Supplies Art Supplies
397 products $8 avg
Animals & Pet Supplies Pet Accessories Dog Accessories

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FAQ

How many WooCommerce stores are in El Salvador?

Our database tracks 220 active WooCommerce stores in El Salvador.

How fast is the El Salvador WooCommerce market growing?

In the past 30 days, 62 new WooCommerce stores were indexed in El Salvador, reflecting a 28% monthly growth rate.

What is the average catalog size for El Salvador WooCommerce stores?

Among WooCommerce stores in El Salvador with catalog data, the average is about 257 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.