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Updated May 18, 2026
Shopify

1,645 Shopify Stores in Uruguay: Stats & Trends (2026)

We track 1,645 active Shopify stores in Uruguay, with 630 newly added in the last 30 days (38% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 60% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

60%
Social media
10%
Meta ads
39%
Contact info
Total Stores
1,645
Active Shopify stores
New (30d)
630
Newly added in the last 30 days
Avg. Products
254
Among 1,564 stores with catalog data
Avg. Price
$85
Among 1,566 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

384 192 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

630 new stores were added in the past 30 days — 38% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 429 · 27%
10-49 428 · 27%
50-199 395 · 25%
200-999 239 · 15%
1k-4.9k 65 · 4%
5k+ 8 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
25% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
6% coverage
Electronics
6% coverage
Food & Beverages
5% coverage
Jewelry & Watches
4% coverage
Arts & Entertainment
3% coverage
Health
3% coverage
Hardware
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 254 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 518 · 33%
$25-$49 527 · 34%
$50-$99 320 · 20%
$100-$199 128 · 8%
$200-$499 34 · 2%
$500+ 39 · 2%
Store currencies
UYU 1,489 USD 137 ARS 3 CLP 3 EUR 3 INR 2 MXN 2 CAD 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $85 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App.

Social media platforms

Instagram (59%), Facebook (26%), TikTok (13%).

Instagram
59%
Facebook
26%
TikTok
13%
YouTube
6%
Twitter / X
1%
LinkedIn
1%
Pinterest
1%

Social media adoption is strong at 60%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (5%), Facebook Pixel (2%).

Google Analytics
22%
Google Tag Manager
5%
Facebook Pixel
2%
Google Ads
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 32% Horizon 16% Shrine Pro 6% Refresh 4% Sense 3% Spotlight 2% Craft 2% Shrine Pro Con Esteroides 2%

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Geographic breakdown

Province and city-level distribution within Uruguay

Top provinces / states
Province Stores Share
Montevideo 950 58%
Canelones 176 11%
Maldonado 124 8%
Colonia 21 1%
San José 19 1%
Paysandú 18 1%
Salto 15 1%
Florida 12 1%
Rocha 12 1%
Top cities
City Stores Share
Montevideo 982 60%
Ciudad De La Costa 65 4%
Maldonado 50 3%
Punta Del Este 47 3%
Montevideo 40 2%
Paysandú 14 1%
Salto 13 1%
Canelones 12 1%
Montevideo 10 1%
Top shipping destinations
Uruguay · 1,535 Spain · 457 United States · 457 Canada · 451 France · 451 Italy · 451 Belgium · 450 Germany · 450 Denmark · 450 Finland · 450

Representative stores

A varied sample - weighted by data completeness, refreshed daily

Bralette Uruguay
250 products $41 avg 2 ads
Apparel & Accessories lingerie store intimate apparel Shopify Inbox
377 products $35 avg 1 ads
Furniture Office Supplies office chair desk accessories Frequently Bought Together CBB Shopify Inbox
delariuy Uruguay
6 products $34 avg 1 ads
Vehicles & Parts auto accessories car parts Bundler ‑ Product Bundles App
Skinneva Uruguay
10 products $41 avg 6 ads
Beauty & Cosmetics Health cellulite cream anti-cellulite Kaching Bundles App & Upsells CK: Abandoned cart on WhatsApp
169 products $27 avg 9 ads
Electronics Food & Beverages online shopping imported products Chaty Chat Buttons & WhatsApp GSC Countdown Timer Bar
74 products $45 avg 2 ads
Apparel & Accessories mens jeans slouchy jeans
322 products $169 avg 2 ads
Apparel & Accessories Health prescription glasses sunglasses Consentik GDPR Cookie Banner Hulk Contact Form Builder
76 products $123 avg 5 ads
Apparel & Accessories womens fashion clothing boutique Loox ‑ Product Reviews App
104 products $54 avg 17 ads
Apparel & Accessories oversized t-shirts casual clothing Microsoft Clarity: AI Insights
Perla Pli Uruguay
35 products $63 avg 6 ads
Beauty & Cosmetics natural hair products uruguay CK: Abandoned cart on WhatsApp RevenueHunt: Recommender Quiz
9 products $14 avg 3 ads
Software digital products software solutions Judge.me Product Reviews App Weglot: AI & Human Translate
7 products $36 avg 1 ads
Home & Garden lighting home decor

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FAQ

How many Shopify stores are in Uruguay?

Our database tracks 1,645 active Shopify stores in Uruguay.

How fast is the Uruguay Shopify market growing?

In the past 30 days, 630 new Shopify stores were indexed in Uruguay, reflecting a 38% monthly growth rate.

What is the average catalog size for Uruguay Shopify stores?

Among Shopify stores in Uruguay with catalog data, the average is about 254 products. The most common catalog size range is 1-9.

What are the most popular apps among Uruguay Shopify stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.