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Updated June 8, 2026
Shopify

1,887 Shopify Stores in Uruguay: Stats & Trends (2026)

We track 1,887 active Shopify stores in Uruguay, with 480 newly added in the last 30 days (25% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Electronics. 60% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

60%
Social media
9%
Meta ads
41%
Contact info
Total Stores
1,887
Active Shopify stores
New (30d)
480
Newly added in the last 30 days
Avg. Products
236
Among 1,851 stores with catalog data
Avg. Price
$88
Among 1,812 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

557 278 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

480 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 549 · 30%
10-49 505 · 27%
50-199 451 · 24%
200-999 266 · 14%
1k-4.9k 71 · 4%
5k+ 9 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
23% coverage
Home & Garden
10% coverage
Electronics
6% coverage
Beauty & Cosmetics
5% coverage
Food & Beverages
5% coverage
Jewelry & Watches
3% coverage
Health
3% coverage
Arts & Entertainment
3% coverage
Hardware
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 236 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 626 · 35%
$25-$49 602 · 33%
$50-$99 347 · 19%
$100-$199 139 · 8%
$200-$499 52 · 3%
$500+ 46 · 3%
Store currencies
UYU 1,711 USD 158 ARS 7 CLP 3 EUR 2 COP 1 MXN 1 PYG 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $88 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (59%), Facebook (26%), TikTok (14%).

Instagram
59%
Facebook
26%
TikTok
14%
YouTube
6%
LinkedIn
1%
Twitter / X
1%
Pinterest
1%

Social media adoption is strong at 60%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (5%), Facebook Pixel (2%).

Google Analytics
22%
Google Tag Manager
5%
Facebook Pixel
2%
Google Ads
1%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 30% Horizon 20% Shrine Pro 6% Refresh 4% Sense 2% Craft 2% Spotlight 2% Shrine Pro Con Esteroides 2%

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Geographic breakdown

Province and city-level distribution within Uruguay

Top provinces / states
Province Stores Share
Montevideo 1,113 59%
Canelones 226 12%
Maldonado 147 8%
Colonia 30 2%
San José 20 1%
Florida 19 1%
Salto 18 1%
Paysandú 15 1%
Artigas 13 1%
Top cities
City Stores Share
Montevideo 1,152 61%
Ciudad De La Costa 79 4%
Maldonado 59 3%
Montevideo 46 2%
Punta Del Este 45 2%
Canelones 15 1%
Salto 15 1%
Las Piedras 14 1%
Florida 13 1%
Paysandú 13 1%
Top shipping destinations
Uruguay · 1,813 Spain · 579 United States · 579 Canada · 574 France · 573 Italy · 572 Austria · 571 Australia · 570 Belgium · 570 Germany · 570

Representative stores

A varied sample - weighted by data completeness, refreshed daily

29 products $99 avg 1 ads
Beauty & Cosmetics korean skincare serum Shopify Inbox Pop Convert ‑ Pop Ups, Banners
LUXO Uruguay
395 products $82 avg 29 ads
Apparel & Accessories gender-neutral clothing unisex fashion Bundler ‑ Product Bundles App GSC Countdown Timer Bar
144 products $55 avg 1 ads
Apparel & Accessories ropa de mujer indumentaria femenina CAPI Facebook Pixel Meta API UpPromote Affiliate Marketing
Timefit Uruguay
31 products $24 avg 2 ads
Apparel & Accessories clothing fitness
5 products $36 avg 1 ads
Apparel & Accessories lingerie women's clothing GSC Countdown Timer Bar
6 products $15 avg 1 ads
Food & Beverages healthy bakery recetas pan Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
245 products $28 avg 2 ads
Apparel & Accessories buzo brava buzo bella vive BUCKS Currency Converter PRO++ Instafeed ‑ Instagram Feed
50 products $23 avg 3 ads
Apparel & Accessories women's activewear sportswear for women Bundler ‑ Product Bundles App Essential Announcement Bar
10 products $10 avg 10 ads
Books & Literature digital books ebooks store Microsoft Clarity: AI Insights
Vitara Uruguay
9 products $29 avg 2 ads
Health sleep aids earplugs
38 products $11 avg 17 ads
Home & Garden home decor kitchen utensils Judge.me Product Reviews App Microsoft Clarity: AI Insights
339 products $28 avg 3 ads
fitness clothing training apparel Judge.me Product Reviews App SEOWILL: AI SEO & AI Blog Post

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FAQ

How many Shopify stores are in Uruguay?

Our database tracks 1,887 active Shopify stores in Uruguay.

How fast is the Uruguay Shopify market growing?

In the past 30 days, 480 new Shopify stores were indexed in Uruguay, reflecting a 25% monthly growth rate.

What is the average catalog size for Uruguay Shopify stores?

Among Shopify stores in Uruguay with catalog data, the average is about 236 products. The most common catalog size range is 1-9.

What are the most popular apps among Uruguay Shopify stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.