2,277 Shopify Stores in Uruguay: Stats & Trends (2026)
We track 2,277 active Shopify stores in Uruguay, with 433 newly added in the last 30 days (19% of the current base). Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Electronics. 57% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
433 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 14%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 202 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Electronics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $89 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (19%), Google Tag Manager (4%), Facebook Pixel (1%).
Popular themes
The most used are Dawn, Horizon, Shrine Pro.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Uruguay
| Province | Stores | Share |
|---|---|---|
| Montevideo | 1,334 | 59% |
| Canelones | 260 | 11% |
| Maldonado | 189 | 8% |
| Colonia | 36 | 2% |
| Salto | 27 | 1% |
| San José | 27 | 1% |
| Artigas | 21 | 1% |
| Florida | 20 | 1% |
| Paysandú | 19 | 1% |
| City | Stores | Share |
|---|---|---|
| Montevideo | 1,376 | 60% |
| Ciudad De La Costa | 95 | 4% |
| Maldonado | 79 | 3% |
| Punta Del Este | 57 | 3% |
| Montevideo | 55 | 2% |
| Salto | 24 | 1% |
| Canelones | 20 | 1% |
| Las Piedras | 18 | 1% |
| Paysandú | 15 | 1% |
Representative stores
A varied sample - weighted by data completeness, refreshed daily
Klaviyo: Email Marketing & SMS
Microsoft Clarity: AI Insights
Mercado Pago Antifraude Plus
Conzia Page Speed Booster
Avada Boost Sales Trust Badges
Kaching CartDrawer Cart Upsell
CK: Abandoned cart on WhatsApp
Klaviyo: Email Marketing & SMS
Hextom: Free Shipping Bar
Frequently Bought Together CBB
Covet Instagram Feed & Reviews
TA AI Product Labels & Badges
Kaching CartDrawer Cart Upsell
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS
Loox ‑ Product Reviews App
Judge.me Product Reviews App
SEOWILL: AI SEO & AI Blog Post
Klaviyo: Email Marketing & SMS
Mercado Pago Antifraude Plus
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Start Free TrialFAQ
How many Shopify stores are in Uruguay?
Our database tracks 2,277 active Shopify stores in Uruguay.
How fast is the Uruguay Shopify market growing?
In the past 30 days, 433 new Shopify stores were indexed in Uruguay, reflecting a 19% monthly growth rate.
What is the average catalog size for Uruguay Shopify stores?
Among Shopify stores in Uruguay with catalog data, the average is about 202 products. The most common catalog size range is 1-9.
What are the most popular apps among Uruguay Shopify stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (56%), Facebook (24%), TikTok (13%).
Social media adoption is strong at 57%, and 7% of stores run Meta ad campaigns.