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Updated Apr 27, 2026
WooCommerce

825 WooCommerce Stores in Uruguay: Stats & Trends (2026)

We track 825 active WooCommerce stores in Uruguay, with 230 newly added in the last 30 days (28% of the current base). Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Electronics. 75% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

75%
Social media
6%
Meta ads
72%
Contact info
Total Stores
825
Active WooCommerce stores
New (30d)
230
Newly added in the last 30 days
Avg. Products
682
Among 815 stores with catalog data
Avg. Price
$299
Among 728 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

229 114 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

230 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 73 · 9%
10-49 190 · 23%
50-199 225 · 28%
200-999 223 · 27%
1k-4.9k 89 · 11%
5k+ 15 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
19% coverage
Apparel & Accessories
17% coverage
Electronics
10% coverage
Food & Beverages
6% coverage
Beauty & Cosmetics
6% coverage
Hardware
5% coverage
Toys & Games
5% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Education & Courses
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 682 products per store. That's smaller than the WooCommerce average of 1,088. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 268 · 37%
$25-$49 176 · 24%
$50-$99 115 · 16%
$100-$199 62 · 9%
$200-$499 61 · 8%
$500+ 46 · 6%
Store currencies
UYU 627 USD 153 ARS 2 ABC 1 GBP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $299 because some stores price much higher, pulling it up. That's below the WooCommerce average of $419.

Social media platforms

Instagram (66%), Facebook (64%), TikTok (10%).

Instagram
66%
Facebook
64%
TikTok
10%
YouTube
9%
Twitter / X
6%
LinkedIn
5%
Pinterest
0%

Social media engagement is exceptionally high: 75% of stores maintain social profiles and 6% run Meta ads. That's 18 percentage points above the WooCommerce average of 57%.

Marketing & analytics tools

Google Analytics (34%), Facebook Pixel (27%), Google Tag Manager (24%).

Google Analytics
34%
Facebook Pixel
27%
Google Tag Manager
24%
Google Ads
13%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

2,462 products $34 avg 2 ads
Apparel & Accessories personalized clothing custom t-shirts
358 products $577 avg 2 ads
Health Education & Courses dental implants online dental implants supplier
17 products $31 avg 2 ads
Food & Beverages olive oil gourmet products
3,517 products $68 avg
Electronics gaming computers
14 products $25 avg
Apparel & Accessories Sporting Goods gym clothes athletic wear
28 products $84 avg
Home & Garden uruguayan products kitchenware
384 products $6 avg
Apparel & Accessories baby clothes children's apparel
98 products $1095 avg
Vehicles & Parts motorcycles repuestos
Casabella Uruguay
21 products $31 avg
Baby & Kids Home & Garden kids decor baby room
Casa Brava Uruguay
293 products $448 avg 3 ads
Furniture home decor furniture
102 products $44 avg
Beauty & Cosmetics wellness products personal care

Want the full dataset?

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FAQ

How many WooCommerce stores are in Uruguay?

Our database tracks 825 active WooCommerce stores in Uruguay.

How fast is the Uruguay WooCommerce market growing?

In the past 30 days, 230 new WooCommerce stores were indexed in Uruguay, reflecting a 28% monthly growth rate.

What is the average catalog size for Uruguay WooCommerce stores?

Among WooCommerce stores in Uruguay with catalog data, the average is about 682 products. The most common catalog size range is 50-199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.