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Updated May 18, 2026
WooCommerce

1,349 WooCommerce Stores in Uruguay: Stats & Trends (2026)

We track 1,349 active WooCommerce stores in Uruguay, with 739 newly added in the last 30 days (55% of the current base). Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Electronics. 64% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

64%
Social media
3%
Meta ads
66%
Contact info
Total Stores
1,349
Active WooCommerce stores
New (30d)
739
Newly added in the last 30 days
Avg. Products
566
Among 1,324 stores with catalog data
Avg. Price
$295
Among 1,135 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

501 250 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

739 new stores were added in the past 30 days — 55% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 152 · 11%
10-49 323 · 24%
50-199 364 · 27%
200-999 334 · 25%
1k-4.9k 135 · 10%
5k+ 16 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
17% coverage
Apparel & Accessories
14% coverage
Electronics
9% coverage
Food & Beverages
6% coverage
Hardware
5% coverage
Beauty & Cosmetics
5% coverage
Toys & Games
4% coverage
Arts & Entertainment
3% coverage
Furniture
3% coverage
Vehicles & Parts
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 566 products per store. That's smaller than the WooCommerce average of 1,390. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 441 · 39%
$25-$49 253 · 22%
$50-$99 177 · 16%
$100-$199 105 · 9%
$200-$499 80 · 7%
$500+ 79 · 7%
Store currencies
UYU 976 USD 281 GBP 4 ARS 3 CLP 2 ABC 1 BRL 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $295 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (56%), Facebook (51%), TikTok (8%).

Instagram
56%
Facebook
51%
TikTok
8%
YouTube
7%
Twitter / X
5%
LinkedIn
4%
Pinterest
0%

Social media adoption is strong at 64%, and 3% of stores run Meta ad campaigns. That's 17 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (29%), Facebook Pixel (21%), Google Tag Manager (19%).

Google Analytics
29%
Facebook Pixel
21%
Google Tag Manager
19%
Google Ads
10%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

60 products $161 avg 1 ads
Apparel & Accessories handmade shoes footwear store
357 products $70 avg 3 ads
Apparel & Accessories bikinis swimwear
292 products $21 avg 1 ads
Books & Literature books store literature books
1,112 products $3 avg 5 ads
Antiques & Collectibles vintage buttons antique buttons
359 products $644 avg 1 ads
Health Education & Courses dental implants online dental implants supplier
2,477 products $33 avg 1 ads
Apparel & Accessories personalized clothing custom t-shirts
131 products $44 avg 3 ads
Apparel & Accessories clothing women fashion
607 products $12 avg
Home & Garden home decor aromatherapy
137 products $47 avg
General Merchandise gift shop accessories
174 products $173 avg
Hardware dental equipment dental supplies
251 products $73 avg
Toys & Games juegos de mesa juegos de estrategia
544 products $1 avg
Arts & Entertainment packaging supplies craft materials

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FAQ

How many WooCommerce stores are in Uruguay?

Our database tracks 1,349 active WooCommerce stores in Uruguay.

How fast is the Uruguay WooCommerce market growing?

In the past 30 days, 739 new WooCommerce stores were indexed in Uruguay, reflecting a 55% monthly growth rate.

What is the average catalog size for Uruguay WooCommerce stores?

Among WooCommerce stores in Uruguay with catalog data, the average is about 566 products. The most common catalog size range is 50-199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.