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Updated July 13, 2026
WooCommerce

2,484 WooCommerce Stores in Uruguay: Stats & Trends (2026)

We track 2,484 active WooCommerce stores in Uruguay, with 515 newly added in the last 30 days (21% of the current base). Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Electronics. 57% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

57%
Social media
1%
Meta ads
62%
Contact info
Total Stores
2,484
Active WooCommerce stores
New (30d)
515
Newly added in the last 30 days
Avg. Products
493
Among 2,386 stores with catalog data
Avg. Price
$369
Among 2,029 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

733 366 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

515 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 340 · 14%
10-49 642 · 27%
50-199 660 · 28%
200-999 524 · 22%
1k-4.9k 190 · 8%
5k+ 30 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
14% coverage
Apparel & Accessories
12% coverage
Electronics
8% coverage
Hardware
5% coverage
Food & Beverages
5% coverage
Beauty & Cosmetics
4% coverage
Toys & Games
3% coverage
Vehicles & Parts
3% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 493 products per store. That's smaller than the WooCommerce average of 1,613. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 810 · 40%
$25-$49 435 · 21%
$50-$99 304 · 15%
$100-$199 178 · 9%
$200-$499 153 · 8%
$500+ 149 · 7%
Store currencies
UYU 1,723 USD 535 GBP 16 ARS 8 CLP 3 BRL 2 ABC 1 BWP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $369 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (49%), Facebook (45%), TikTok (7%).

Instagram
49%
Facebook
45%
TikTok
7%
YouTube
6%
Twitter / X
4%
LinkedIn
3%
Pinterest
1%

Social media adoption is strong at 57%, and 1% of stores run Meta ad campaigns. That's 18 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (15%), Facebook Pixel (11%).

Google Analytics
23%
Google Tag Manager
15%
Facebook Pixel
11%
Google Ads
7%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

267 products $6 avg 2 ads
Beauty & Cosmetics Nail Care Beauty Products
505 products $42 avg 7 ads
Apparel & Accessories Men's Clothing Clothing
2,559 products $36 avg 1 ads
Apparel & Accessories T-Shirts
435 products $241 avg 1 ads
Home & Garden Electronics Vehicles & Parts Home Decor Audio
862 products $38 avg
Toys & Games Sporting Goods Celebrations & Gifts Toys Party Supplies
1,328 products $15 avg
Home & Garden Kitchenware
17 products $62 avg
Furniture Furniture Home Decor
288 products $226 avg
Apparel & Accessories Women's Shoes Fashion Accessories
312 products $9 avg
Beauty & Cosmetics Cosmetics Beauty Products
123 products $13 avg
Celebrations & Gifts Toys & Games Beauty & Cosmetics

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FAQ

How many WooCommerce stores are in Uruguay?

Our database tracks 2,484 active WooCommerce stores in Uruguay.

How fast is the Uruguay WooCommerce market growing?

In the past 30 days, 515 new WooCommerce stores were indexed in Uruguay, reflecting a 21% monthly growth rate.

What is the average catalog size for Uruguay WooCommerce stores?

Among WooCommerce stores in Uruguay with catalog data, the average is about 493 products. The most common catalog size range is 50-199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.