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Updated June 29, 2026
WooCommerce

2,260 WooCommerce Stores in Uruguay: Stats & Trends (2026)

We track 2,260 active WooCommerce stores in Uruguay, with 699 newly added in the last 30 days (31% of the current base). Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Electronics. 60% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

60%
Social media
2%
Meta ads
66%
Contact info
Total Stores
2,260
Active WooCommerce stores
New (30d)
699
Newly added in the last 30 days
Avg. Products
473
Among 2,220 stores with catalog data
Avg. Price
$321
Among 1,883 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

777 388 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

699 new stores were added in the past 30 days — 31% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 315 · 14%
10-49 601 · 27%
50-199 611 · 28%
200-999 481 · 22%
1k-4.9k 185 · 8%
5k+ 27 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
14% coverage
Apparel & Accessories
13% coverage
Electronics
8% coverage
Hardware
5% coverage
Food & Beverages
5% coverage
Beauty & Cosmetics
4% coverage
Arts & Entertainment
3% coverage
Toys & Games
3% coverage
Vehicles & Parts
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 473 products per store. That's smaller than the WooCommerce average of 1,574. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 751 · 40%
$25-$49 411 · 22%
$50-$99 286 · 15%
$100-$199 162 · 9%
$200-$499 141 · 7%
$500+ 132 · 7%
Store currencies
UYU 1,608 USD 492 GBP 14 ARS 6 BRL 3 CLP 2 ABC 1 BWP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $321 because some stores price much higher, pulling it up. That's below the WooCommerce average of $424.

Social media platforms

Instagram (52%), Facebook (48%), TikTok (7%).

Instagram
52%
Facebook
48%
TikTok
7%
YouTube
7%
Twitter / X
5%
LinkedIn
3%
Pinterest
1%

Social media adoption is strong at 60%, and 2% of stores run Meta ad campaigns. That's 17 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (16%), Facebook Pixel (15%).

Google Analytics
25%
Google Tag Manager
16%
Facebook Pixel
15%
Google Ads
8%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

157 products $18 avg 1 ads
Electronics Car Accessories
2,758 products $130 avg 3 ads
Electronics
Casa Brava Uruguay
303 products $494 avg 4 ads
Furniture Home Decor Furniture
104 products $27 avg 4 ads
Apparel & Accessories Women's Fashion
507 products $42 avg 3 ads
Apparel & Accessories Men's Clothing Clothing
1,923 products $294 avg 1 ads
Vehicles & Parts Car Accessories Auto Parts
112 products $6 avg
Beauty & Cosmetics
27 products $39 avg
Apparel & Accessories Yoga & Meditation Fitness Equipment
31 products $75 avg
Education & Courses
64 products $75 avg
Furniture Home & Garden
170 products $403 avg
236 products $23 avg
Home & Garden Home Improvement

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FAQ

How many WooCommerce stores are in Uruguay?

Our database tracks 2,260 active WooCommerce stores in Uruguay.

How fast is the Uruguay WooCommerce market growing?

In the past 30 days, 699 new WooCommerce stores were indexed in Uruguay, reflecting a 31% monthly growth rate.

What is the average catalog size for Uruguay WooCommerce stores?

Among WooCommerce stores in Uruguay with catalog data, the average is about 473 products. The most common catalog size range is 50-199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.