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Updated June 8, 2026
WooCommerce

1,857 WooCommerce Stores in Uruguay: Stats & Trends (2026)

We track 1,857 active WooCommerce stores in Uruguay, with 787 newly added in the last 30 days (42% of the current base). Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Electronics. 62% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

62%
Social media
2%
Meta ads
68%
Contact info
Total Stores
1,857
Active WooCommerce stores
New (30d)
787
Newly added in the last 30 days
Avg. Products
531
Among 1,827 stores with catalog data
Avg. Price
$282
Among 1,549 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

803 401 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

787 new stores were added in the past 30 days — 42% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 244 · 13%
10-49 475 · 26%
50-199 496 · 27%
200-999 420 · 23%
1k-4.9k 169 · 9%
5k+ 23 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
15% coverage
Apparel & Accessories
14% coverage
Electronics
8% coverage
Food & Beverages
6% coverage
Hardware
6% coverage
Beauty & Cosmetics
4% coverage
Toys & Games
3% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
3% coverage
Vehicles & Parts
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 531 products per store. That's smaller than the WooCommerce average of 1,553. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 601 · 39%
$25-$49 357 · 23%
$50-$99 235 · 15%
$100-$199 139 · 9%
$200-$499 104 · 7%
$500+ 113 · 7%
Store currencies
UYU 1,326 USD 406 GBP 8 ARS 3 BRL 3 CLP 2 ABC 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $282 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (55%), Facebook (49%), TikTok (8%).

Instagram
55%
Facebook
49%
TikTok
8%
YouTube
7%
Twitter / X
5%
LinkedIn
4%
Pinterest
1%

Social media adoption is strong at 62%, and 2% of stores run Meta ad campaigns. That's 16 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (18%), Facebook Pixel (18%).

Google Analytics
27%
Google Tag Manager
18%
Facebook Pixel
18%
Google Ads
9%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

183 products $13 avg 4 ads
Home & Garden Toys & Games kids home
278 products $34 avg 1 ads
Electronics camera accessories audio equipment
2,923 products $154 avg 1 ads
Apparel & Accessories sunglasses eyewear
111 products $49 avg 1 ads
Apparel & Accessories bikini swimwear women's bikini
2,758 products $130 avg 3 ads
Electronics technology store electronics importer
28 products $83 avg
Home & Garden uruguayan products kitchenware
158 products $19 avg
Home & Garden home decor kitchen accessories
REBíO Uruguay
9 products $13 avg
Home & Garden laundry products home cleaning
24 products $30 avg
Arts & Entertainment rock band merchandise music store
24 products $7 avg
52 products $24 avg
Electronics cellphone repair smartphones

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FAQ

How many WooCommerce stores are in Uruguay?

Our database tracks 1,857 active WooCommerce stores in Uruguay.

How fast is the Uruguay WooCommerce market growing?

In the past 30 days, 787 new WooCommerce stores were indexed in Uruguay, reflecting a 42% monthly growth rate.

What is the average catalog size for Uruguay WooCommerce stores?

Among WooCommerce stores in Uruguay with catalog data, the average is about 531 products. The most common catalog size range is 50-199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.